It Seems That Ron Johnson Has Broken His 'No Coupon' Vow At JCPenney

Business Insider

JCPenney CEO Ron Johnson vowed to wean customers off of coupons.

Well, now it looks like he's going back on that promise.

In a recent email to customers, JCPenney presents a "gift" for shoppers who visit one of the retailer's new revamped stores, report Karen Talley and Dana Mattioli at the Wall Street Journal.

It offers $10 off their next purchase of $10 or more. 

"As an incentive, I'm enclosing a $10 gift," Johnson writes in the email.

That, traditionally, is a coupon.

But JCPenney says that it's not.

"This invitation is in no way a reflection of a departure from our fair and square everyday low prices,"  JCPenney spokesperson Kate Coultas tells the WSJ. She says that it's just a "gift."

Johnson has been adamantly against coupons throughout his tenure at JCPenney. He called coupons a "drug" back in May, and has reiterated that he's sticking to his "every day low prices" strategy.

NOW SEE: Huge Photos Of JCPenney's New Concept Shops >

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