Loton Adds Perry Rogers to Advisory Board

Business Wire


Loton, Corp. (LTNR) announced that Perry Rogers, President of PR Partners, has joined the Loton, Corp. Advisory Board.

Perry Rogers is the President of PR Partners, with a client roster that currently includes Shaquille O'Neal, NBA All Star Kyrie Irving, Golden State Warrior standout Harrison Barnes and the UFC. PR Partners has secured endorsement deals in excess of $200 million on behalf of O'Neal and negotiated many of O’Neal’s NBA contracts.

On the entertainment front, Rogers has a long history in the television industry. Rogers was a co-producer on the NBC sitcom “Suddenly Susan” from 1996-1998. Rogers and his business partner, Colin Smeeton, created and executive produced the ABC reality television show “Shaq VS.” in 2009 and current show “Upload with Shaquille O'Neal.”

As an investor, Rogers holds an interest in Pure nightclub located at Caesar’s Palace, as well as the newly launched couture confection venture, Sugar Factory, located at the Paris Casino. Rogers was formerly an investor in the Golden Nugget, which sold for $295 million in 2005, and in Nevada First Bank, which sold for $105 million in 2006. He also co-founded Meadows Bank in 2008 and serves on the UNLV Foundation Board of Trustees.

Prior to the launch of PR Partners in 2008, Mr. Rogers was President of PRISM (Premier Integrated Sports Management), where he held that position for seven years and was President of Agassi Enterprises, Inc. and the Andre Agassi Charitable Foundation for more than 14 years. Rogers represented tennis players Andre Agassi and Stefanie Graf, actress Brooke Shields, golfer Adam Scott, actor/comedian George Lopez and Chef Michael Mina and secured endorsement deals for Agassi totaling in excess of $100 million.

He graduated from Georgetown University with an undergraduate degree in Accounting and attended University of Arizona where he received his law degree.

“I am thrilled to join the Loton Advisory Board and to be involved with the company at this stage of its development,” commented Mr. Rogers. “Loton is preparing to acquire media related companies and initiate its strategic objective of creating an end-to-end new media company.”

“Perry is an excellent addition to the Loton Advisory Board,” commented Robert Ellin, Chairman and Chief Executive Officer of Loton, Corp. “He is a luminary in the sports and entertainment industries. His input will prove very valuable as we initiate our strategic objectives building our new media company.”

About Loton, Corp.

Loton, Corp. is currently considered to be a “blank check” company. The U.S. Securities and Exchange Commission (the “SEC”) defines those companies as “any development stage company that is issuing a penny stock, within the meaning of Section 3(a)(51) and Rule 3a51-1 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and that has no specific business plan or purpose, or has indicated that its business plan is to merge with an unidentified company or companies. The Company’s principal business objective for the next 12 months and beyond such time will be to achieve long-term growth potential through a combination with a business rather than immediate, short-term earnings. The Company will not restrict its potential candidate target companies to any specific business, industry or geographical location and, thus, may acquire any type of business.

Forward Looking Statement

Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company’s filings on Forms 10K and 10Q with the Securities and Exchange Commission (SEC), press releases and other communications.

Loton, Corp.
Robert Ellin, Chairman and Chief Executive Officer


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