Lottery Products: A Joy to Give, But Not to Kids

Marketwired

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Dec. 10, 2012) - As the holiday season approaches, BCLC reminds gift givers to use their "GameSense" and only give lottery tickets to players 19 years of age or older.

"Our Scratch & Win games are very popular gifts and stocking stuffers, but we remind everyone that these are a form of gambling and not child's play," said Paul Smith, BCLC Director of Corporate Social Responsibility. "During the holidays we typically see an increase in the sales of lottery games such as Scratch & Wins. So we're posting responsible giving messages at lottery retailers across B.C. to let holiday shoppers know they think twice about whose stocking they might be stuffing."

To encourage responsible play and responsible gift-giving, BCLC is communicating this message through online advertising, social media and a network of digital signage at more than 4,000 lottery retailers and BC's 34 casinos or community gaming centres. Along with gaming jurisdictions across North America and Europe, the McGill University International Centre for Youth Gambling Problems and High-Risk Behaviors and the National Council on Problem Gambling, BCLC is committed to encouraging players to gamble responsibly and limiting access to gambling products by minors.

"Any type of gambling should be seen as an adult form of entertainment. Parents need to talk to their kids about the risks of gambling and do their part to prevent them from participating," added Smith.

BCLC encourages parents to visit www.gamesense.ca to learn more about the comprehensive programs to help players make informed choices about gambling.

BCLC is a provincial Crown corporation that offers socially responsible gambling entertainment. Every dollar of gambling proceeds is returned to British Columbians through provincial, community and charitable programs.

Contact:
BCLC Media Relations
604-225-6460
mediarelations@bclc.com
www.gamesense.ca

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