SAN FRANCISCO, CA--(Marketwired - Apr 11, 2013) - Roxy Gribben has been named LOYAL3's Senior Director, Client Success effective immediately. LOYAL3 offers a technology platform that enables individual investors to buy stock in their favorite companies on Facebook or the web easily, in affordable amounts and with no fees to buy or sell stock.
As head of LOYAL3's Client Success team, Gribben and her team will be responsible for working closely with top consumer brands to develop and execute consumer acquisition and engagement campaigns that use stock ownership as an innovative loyalty currency.
"LOYAL3 offers CMOs a proprietary brand engagement, acquisition and loyalty platform making it possible for them for the first time ever to really own their customers by making it easy for people to own their brands," Stephen Klein, LOYAL3 Chief Creative Officer explained. "By enabling people on Facebook to 'own what they like,' we've developed the ultimate performance-based social media monetization technology," he said. "Roxy's proven ability to increase consumer engagement, adoption and usage through high impact marketing across multiple products will make her invaluable to our team. We are excited to have her on board as we expand the companies on our platform."
Roxy has 18 years of experience producing successful marketing campaigns from strategic development through tactical execution. Previously, Gribben spent five years at Yodlee, holding the position of Marketing Director, where she developed digital marketing strategies for all key Yodlee products. Prior to that, she was the Vice President of Marketing at NapaStyle, Inc., leading the strategic planning and execution of all of retail and web channel development initiatives, marketing communications, customer acquisition and retention programs, advertising and public relations. Prior to that, she held key marketing positions at Visa, Discovery Channel Stores, and Gymboree. Gribben holds a Bachelors of Arts degree from Santa Clara University.
"I'm excited to work with the most successful brands in the world and help them turn individuals into owners of their brand creating unprecedented value for companies," Gribben said. "We know from our data that when our brands turn people into owners those individuals will spend 54% more a year and refer twice the number of people," she said.
LOYAL3 offers a fee-free investment platform for a new class of individual investors. By making stock ownership easy and affordable, we are dedicated to opening up market access to tens of millions of people.
Our principle is "fee-free investing" and our technology processes fractional shares at scale. We generate revenue from companies by helping them raise capital, attract low-cost individual shareholders, and create a deeper level of brand engagement.
LOYAL3's core product enables people to buy stock in their favorite companies in just 3 steps on Facebook or the web, as easily as buying a product online. People can invest as little as $10 and they pay no fees to buy or sell stock.
The platform currently enables people to invest in some of the most popular brands on Facebook, including Amazon, Apple, Coca-Cola, Dunkin Brands, Facebook, and Starbucks.
The company also offers an IPO product, called a Social IPO, that opens up IPO access to everyday people on a first-come, first-serve basis, making IPO stock available at the same price, and at the same time, as institutions.
LOYAL3 does not charge investors fees of any kind, including fees for enrollment, to buy or sell stock, or for transactions or account transfers. IPOs require a $350 cash balance, but unused funds can be withdrawn at any time. Maximum purchase limited to $2,500 per stock per month.
150 California Street, Suite 400, San Francisco, CA 94111 | Tel: 415.981.0700 | Fax: 415.981.0705 | www.loyal3.com