After the HuffPo article, the company experienced backlash and accusations of discriminatory behavior.
But Lululemon defended its focus on slim consumers on its Facebook page:
"Our product and design strategy is built around creating products for our target guest in our size range of 2-12. While we know that doesn’t work for everyone and recognize fitness and health come in all shapes and sizes, we’ve built our business, brand and relationship with our guests on this formula. So it’s important for us to maintain our focus as we innovate new products and expand our business internationally in the years ahead."
Some also took to social media to defend Lululemon.
"Why does the public think that every company must be all inclusive?" one woman wrote on Twitter.
More From Business Insider
- Lululemon Workers Say Larger Sizes Are Relegated To The Back Of The Store
- Here's How Much More A Big Mac Would Cost If McDonald's Doubled Wages
- Coach Is Losing Ground Against The Competition
- Consumer Discretionary