TORONTO, ONTARIO--(Marketwired - Jan. 14, 2014) - CRS Electronics Inc. ("CRS" or the "Company"), (TSX VENTURE:LED), a developer and manufacturer of LED lighting products, today announced they have been selected as the sole provider of LED lighting for NYY Steak Restaurant in Manhattan, utilizing their new Lumenova™ LED lighting brand.
When the NYY Steak Restaurant opened a new location in Manhattan, their goal was simple - to be a Five Star Restaurant, and also be Energy Conscious. The restaurant was designed using LED lighting, but the result was not up to the expectation of the design team. The originally selected LED lamps (light bulbs) were too white and did not present the decor with a warm ambience.
Joe Emanuele and Rick Sconyers with Hard Rock International, who worked on the design with the Yankees, asked Specialty Lighting Group for a solution to the "stark" white representation of the originally selected LED lamps.
The proposed solution came from Lumenova, a brand of CRS Electronics. Lumenova provided 2200 Kelvin lamps, a standard option that is available across their entire product line. 2200K LED appears to resemble a dimmed halogen product. Doug DeJarnatt with Specialty Lighting Group presented the Lumenova product in PAR38 and PAR30 for the downlights, as well as replacing all of the MR16 GU10 lamps for the Bar Feature Chandelier.
Doug personally assisted the Hard Rock Café's Project manager in the changeout of LED lamps to see firsthand the effects. The Lumenova 2200K lamps made a tremendous impact on the entire restaurant, creating a warm and inviting ambience.
"We are delighted to see the rapid pace with which the market is embracing Lumenova products. Until now, customers have had to choose between the energy and environmental benefits of LED lighting or creating a desirable visual environment. Throughout our entire product line, our 2200 Kelvin option allows customers to have the very best of both worlds. We are honored to be associated with such prestigious decision -makers and a terrific brand like the New York Yankees," said Travis Jones, President & CEO of Lumenova's parent company, CRS Electronics.
About CRS Electronics
CRS Electronics Inc. (TSX VENTURE:LED), a Lighting Facts partner, is a leader in the emerging, rapidly-growing market of high efficiency light-emitting-diode ("LED"), or, solid state lighting ("SSL"). The principal activities of CRS Electronics include the development, manufacture and sale, primarily in North America, of indoor lighting products such as LED replacement lamps, exterior LED warning lights for school buses, child safety systems for school buses, LED architectural lighting fixtures, and contract manufacturing of LED circuit boards. As an innovator of LED solutions since 1998, CRS Electronics continues to expand its product portfolio and market presence with business partners and customers, and under its own product brands, which include CRS Electronics and Lumenova™ Architectural Lighting.
Neither TSX Venture Exchange nor the Investment Industry Regulatory Organization of Canada accepts responsibility for the adequacy or accuracy of this release.
Certain statements contained in this news release constitute forward-looking information within the meaning of Canadian securities laws which can be identified by terminology such as "may", "will", "could", "should", "expect", "plan", "anticipate", "believe", "intend", "estimate", "projects", "predict", "potential", "continue" or other similar expressions concerning matters that are not historical facts. Such forward-looking statements are based on a number of material factors and assumptions, including, but not limited in any manner, those disclosed in any other CRS filings, and include availability of sufficient working capital for development and operations, availability of a qualified work force, availability of manufacturing equipment and the ultimate ability execute its business plan on economically favourable terms. While we consider these assumptions to be reasonable based on information currently available to us, they may prove to be incorrect. Actual results may vary from such forward-looking information for a variety of reasons, including but not limited to risks and uncertainties disclosed in other CRS filings at www.sedar.com and other unforeseen events or circumstances. Other than as required by law, CRS does not intend, and undertakes no obligation to update any forward-looking information to reflect, among other things, new information or future events.