Luxury Real Estate Expert Joy Bender Offers Homeowners Advice on Maximizing Home Sales When Competing with Their Own Developers for New Buyers

PR Newswire

SAN DIEGO, May 30, 2014 /PRNewswire/ -- "In the last half of 2009, new home construction came to a dead end as the housing market crashed," says Joy Bender, Luxe Collection agent at San Diego-based SDHomes.  Builders focused on selling the last of their pre-existing inventory, and took to the sidelines waiting for the market to recover.  Many homeowners were disappointed in partially completed master planned communities because originally planned pools, parks, playgrounds, and trail systems were not finished.

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In the second quarter of 2014 new construction is wildly popular once again with buyer waiting lists, pricing increases with each new phase, and parks and pools now facing completion.  The trend has transitioned from distressed property in need of extensive remodeling and repairs, to move in ready turnkey homes.

Homeowners of properties built in 2005-2009 phases are now finding themselves competing with their own developer.  Fast forward five to seven years these developer model homes have more modern design themes, different layouts, and higher energy efficiencies.  They also have new features such as outdoor living rooms and attached casitas.

"Marketing resale homes when competing with the builder in the same development at similar prices is challenging," Bender said. "It is imperative that the resale home is professionally staged and an aggressive marketing plan is in place.  We have an upcoming listing in the guard-gated community of The Lakes Above Rancho Santa Fe.  There are already five resales listed on the same street.  In addition to professional staging and a drone helicopter video, our seller's new listing will be on, the International MLS."

There are benefits and potential savings for purchasing resale versus new construction.  Newer developments may have higher Mello Roos and community enhancement fees from earlier phases.  Unless purchasing the model home, the new construction lots do not have any landscaping beyond grass.  Most resales have window treatments and other upgraded modifications such as, in home theaters, pools, and solar panels.  "As a buyer looking for the best overall deal it's best to explore both resale and new construction within the same community," Bender advises.

About Joy Bender:

In 2012 Joy Bender was notably selected to be a member of Who's Who In Luxury Real Estate, an international compendium of the world's finest residential firms and real estate agents in more than 100 countries who collectively sell in excess of $190 billion of real estate annually with an average sale price of $2,450,000. Joy is a member of the International Real Estate Federation – US Chapter (FIABCI-USA), which connects both inbound and outbound cross border transactions and concierge services.  Joy has helped over 1,000 clients in the past 12 years with their real estate needs. As a Certified Luxury Home Marketing Specialist, Certified International Property Specialist, Member of the Million Dollar Guild, and a Certified Negotiation Expert, Joy is the best choice for all of your real estate needs. 


Joy Bender




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