Alcoholic beverage ad pages are down 7.6 percent in Q3 2012 versus Q3 2011, except for beer ad pages. In the same time span, beer ads were up 17.3 percent, placing them at their highest level since 2009, according to MagazineRadar.
This percentage increase came from five out of the top 10 beer advertisers:
Bud Light, which has run 97 ads in 17 different magazines this year, is the industry's top advertiser, with Michelob as a close second with 92 ads in 21 different magazines. Most of Bud Light's ads were for Bud Light Platinum, while most of Michelob's ads were for Michelob Ultra and Michelob Ultra Light Cider.
"Time Out New York" nabs the top spot for the publication with the most beer ads, with Stella Artois and Amstel Light advertising the most in the magazine. It had more than 50 ad pages for beer in Q3:
Beer companies invest in ad pages for both print and online versions of magazines, as shown by this chart:
According to Ad Age, Anheuser-Busch (which owns Budweiser and Stella Artois) spent $30.8 million on magazine ads in 2011, with their total ad budget increasing by 4.8 percent from the year before. SABMiller, on the other hand, spent $11.1 million on magazine ads in 2011, with a 2.1 percent increase in their total ad spending from the year before.
*Data drawn from MPA member magazines, which includes 197 domestic magazine media companies with more than 900 titles*
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