Major Sports Mobile App Acquisition Puts LifeApps on M&A Target List

November 21, 2013

BALTIMORE, MD--(Marketwired - Nov 21, 2013) - Goldman Small Cap Research, a stock market research firm focused on the small cap and microcap sectors, notes that last week, there was a mega deal in the sports mobile app space as apparel giant Under Armour agreed to buy MapMyFitness for $150 million. For those following the mobile fitness app space, it is clear that this transaction is great news for LifeApps® Digital Media, Inc. ( OTCQB : LFAP ) which offers a variety of sports and fitness related content to the growing mobile media app market. With a market cap of only $5.4 million and an innovative and creative mobile app product line, LifeApps® would be a great target for a potential buyer, which is more good news for shareholders. 

MapMyFitness has over 20 million registered users and is an open platform integrating with over 400 fitness tracking devices, sensors, and apparel. These apps enable athletes to measure their training and performance online and actually dovetails with the LifeApps offerings which are used as training and teaching tools. Under Armour is looking to fend off rival Nike and expand into the digital mobile app space by offering athletes an advanced training experience with the newly acquired platform from MapMyFitness.

LifeApps® current mobile apps include the popular Golf Core Grip Workout System, two yoga workouts and a tennis workout. The Company is leveraging the huge growth in the app space and is poised to monetize its fitness and sports products in the space. The stock is a tremendous value as an investment in the sports training and explosive mobile app space, and the recent Under Armour deal affirms this sentiment.

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About LifeApps Digital Media, Inc.:  LifeApps Digital Media, Inc. ( OTCQB : LFAP ) is a digital media company focusing on health, fitness, sports publications, and next-generation social networks. The company is a leading, authorized developer, publisher and licensee for Apple iOS -- iPhone, iPod touch, and iPad -- and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace. Health, fitness and sports enthusiasts can benefit from the expertise of top-tier sports physicians, performance fitness trainers and professional athletes through LifeApps® multi-sport and fitness publications and mobile apps. These subject matter experts create the skills, drills and workouts that are featured in the family of LifeApps® Digital Media products and publications.

For more information, please visit http://www.lifeappsmedia.com.