King's Candy Crush IPO Is Happening Today

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sebastian knutsson chief creative officer and co-founder at king

King.com

King chief creative officer Sebastian Knutsson

The New York Stock Exchange is full of plush candies as King, the maker of Candy Crush Saga, gears up to go public today.

Yesterday, King priced its initial public offering at $22.50 a share, CNBC reported.

King and early investors like private-equity firm Apax Partners LLP intend to sell 22.2 million shares, according to Bloomberg, which would raise a little less than $500 million. 

The company will begin trading on the NYSE under the symbol "KING" starting today.

King has a library of 180 games, but it relies the most on Candy Crush Saga, which brings in about 80% of King's revenue

That's where the big red flag comes from. King's revenues and fortunes rely on a single game, and that game is actually in decline

Gross bookings in the quarter ending December 31, 2013 were on the decline compared to the quarter ending September 30, 2013. That decline was driven by a decrease in Candy Crush Saga gross bookings

Check out the scene outside the NYSE ahead of opening bell today.

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candy crush ipo!!

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