The Mall Of America Is Undergoing A Massive Expansion To Attract 'Upscale' Customers

Business Insider

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Mall of America

Jason Pratt | Flickr

At 4.2 million square feet, The Mall of America in Bloomington, Minn. is already one of the biggest malls in the U.S. —   and the most visited, with 40 million visitors per year ,

But starting this fall, the mall is planning to add up to 5.6 million square feet of space in hopes of  drawing an additional 20 million visitors annually.

According to the mall's website, the new expansion will aim to attract customers with annual household incomes of $100,000 or more.

Unlike the existing mall, the new stores and lodging options will be in a "boutique" style. The  expansion will also add up to 8,000 parking spaces.

The mall has become something of a shopping destination for wealthy tourists from Asia and Europe, and international visitors have been known to spend up to 2.5 times more than domestic customers, according to the Pioneer Press.

Management wants to cater to these higher-income customers by putting an emphasis on luxury retailers and by offering features like valet parking, a wellness center, multiple spas, a permanent museum-quality exhibition space.

They've already added a Radisson Blu Hotel, which is part of an Radisson's upscale chain. The mall is also looking to up the quality of its food offerings; food courts will be known as "food halls" and menus will feature less pizza and soda in favor of more sushi and wine.

The expansion will end up costing about $2.5 billion in total and will take place in several stages, according to the Pioneer Press. The first phase of construction will begin this fall and will cost about $250 million, adding about 50 new stores and expanding the mall to the north. 

The Pioneer Press also reports that among the new amenities will be a  state-of-the-art water park and accompanying resort with 300 to 400 rooms and an NHL-sized indoor skating rink.

Check out some renderings of the expansion below:

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Mall of America Expansion Rendering Part 1

via Mall of America

An artist's rendering of the proposed Phase II expansion once it is finished.

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Mall of America Expansion Rendering Part 2

via Mall of America

The mall recently added a Radisson Blu, an internationally-known hotel intended to attract higher-income guests.

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Mall of America Expansion Rendering Part 3

via Mall of America

A rendering of what the Radisson at the Mall looks like from the outside.

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Mall of America Expansion Rendering Part 4

via Mall of America

A view of an entry to the new hotel.

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Mall of America Expansion Rendering Part 5

via Mall of America

A virtual rendering of what the Radisson would look like from farther away.

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Mall of America Expansion Rendering Part 6

via Mall of America

This part of the expansion will begin in the fall (note the waterpark and resort hotel in yellow).

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Mall of America Expansion Rendering Part 7

via Mall of America

Shown here is a plan of the final phase completed, including new retail space.



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