NEW YORK--(BUSINESS WIRE)--
Richline Group, Inc. has secured a licensing agreement granting Richline Brands the exclusive rights, from PrivateCollection & Co., to manufacture, market and distribute jewelry in the United States and Canada under the Marie Claire brand.
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In Asia and Australia, Marie Claire is a leading brand in fashion, beauty and home décor generating over USD $350 million at retail each year.
The Marie Claire Jewelry line infuses Chic European styling into the culture of young, sophisticated, professional women. The collection features Bold, Distinctive designs featuring the Marie Claire iconic clover, in classic everyday pieces or trend inspired interpretations, available for viewing on the recently launched website, MarieClaireJewelry.com.
Michael Schwartz, Richline Brands’ EVP of Sales, noted that “the strength and recognition of the Marie Claire brand, with the key demographic being fashion conscious professional women, is ideal for our national brand strategy.”
“The creation of a fun, fashion collection, inspired by French romance, is an opportunity that our design and marketing teams have dreamt of” said Ramona Genao-Archibald, Richline Brands’ EVP of Merchandising.
“We’re happy to welcome Richline Group, a Berkshire Hathaway company, as a Marie Claire licensee. Richline is known for creating beautiful and high quality jewelry collections and its history of success as a leader in the jewelry industry made the company a perfect partner for the brand,” said Elena Baronoff, Chairman of PrivateCollection & Co. “We look forward to working with them and continuing Marie Claire’s success in the U.S. market.”
Richline Brands, a strategic business unit of Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc., is the USA’s foremost Fine Jewelry Marketer and Distributor. The Richline Group was formed in 2007. The Common Stock of the Company is listed on the New York Stock Exchange under the symbols BRK.A and BRK.B. Berkshire Hathaway, and its subsidiaries, engage in diverse business activities including property and casualty insurance, utilities and energy, finance, manufacturing, retailing and services.