Marilyn Monroe™ Spas Launches a Fresh, New Concept in the Spa and Beauty Industry under an Iconic and Glamorous Brand

Initial locations open in Miami, Orlando and Monterey, with New York City, St. Petersburg, Maui, Atlanta, Phoenix, San Diego and other cities across the nation coming soon

Business Wire


Marilyn Monroe™ Spas, the company bringing a fresh new approach to resort spas, day spas and nail boutiques under the iconic Marilyn Monroe brand, today announced the opening of its first several locations and the availability of its exclusive line of Marilyn Monroe™ Spas’ signature skincare and beauty products.

Marilyn Monroe™ Spas is infusing Marilyn Monroe’s glamorous legacy and engaging personality into three distinct spa and salon concepts that will set new standards for service, environment, product quality and overall value in the market. Now opening in the over $150 billion United States marketplace are Marilyn Monroe™ Nail Boutiques (manicure, pedicure, and waxing services), Marilyn Monroe™ Glamour Rooms, (hair, nails, makeup, and select spa services), and Marilyn Monroe™ Spas (full service resort/luxury spas).

The Marilyn Monroe Spas’ guest experience is vibrant, playful and social, delivered by an engaging staff providing unmatched levels of service and hygienic practices. Marilyn Monroe’s statement: “I just want to be wonderful” defines the company’s standard for how guests should feel after every visit.

Marilyn Monroe™ Spas is also introducing an exclusive line of signature products including body care, facial care, hair care, nail care, and cosmetics. Guests are raving about these organic skin care products and gorgeous colors for nails, lips, and eyes. Wherever possible, Marilyn Monroe™ Spas’ products are made with the finest, certified natural organic ingredients available. Marilyn Monroe Spas’ products undergo rigorous third-party testing, support global fair trade farming and sustainability practices, and are cruelty-free. Look for these products at all Marilyn Monroe™ Spas locations as well as

Marilyn Monroe™ Spas is led by Niki Bryan, CEO and Founder, and Al Weiss, Executive Chairman. Both Bryan and Weiss agree that today’s salon and spa consumer is savvy and wants more –a fresh experience and engaging environment with better service and hygiene, as well as exceptional products that are organic and results driven. They created Marilyn Monroe™ Spas to meet this need in the marketplace.

Niki Bryan has spent over 30 years as an active leader in the spa, beauty and fitness industries, consistently driving higher standards and innovations in spa facility design and services Through Niki Bryan Spas, she re-introduced and elevated the definition of Resort Spas and Health Clubs in the 1980s with companies such as Ritz-Carlton, Walt Disney World, Marriott and Hilton Resorts. Al Weiss is recognized among the resort and hospitality industry’s most successful leaders, who prior to joining Marilyn Monroe™ Spas, spent 40 years with Disney. Under his tenure as President of Worldwide Operations, Al oversaw $12 billion+/95,000 employee Walt Disney Parks and Resorts business, including the Walt Disney World Resort, Disneyland Resort, Disneyland Resort Paris, Disney Cruise Line, Disney Vacation Club, and “Adventures by Disney.”

“Consumers have told us our industry needs to change,” said Niki Bryan, Founder and CEO of Marilyn Monroe™ Spas. “The spa experience has stagnated while prices have steadily risen; standards of service, hygiene, and quality in the nail boutique business are highly variable and generally not nearly what they should be. Marilyn Monroe™ Spas, Glamour Rooms and Nail Boutiques are replacing the experience that consumers have too long settled for with one that is vibrant and social, and will leave them looking and feeling wonderful after every visit.”

“We are redefining the value proposition of a multi-billion dollar industry that has no clear market leader,” said Al Weiss, Executive Chairman of Marilyn Monroe™ Spas. “Under our iconic Marilyn Monroe brand, our world-class team is bringing consistently superior value, customer experience, customer environment and beauty products to the marketplace, delighting customers and paving the way to grow our company nationally and internationally.”

“Marilyn Monroe Spas has captured Marilyn’s true essence – her unique presence that captivates the imagination of millions to this day,” said Nick Woodhouse, President of Authentic Brands Group. “We are extremely confident in their team’s stewardship of one of the world’s most iconic brands, and how they are honoring Marilyn Monroe’s glamorous legacy with a business that will ultimately serve millions worldwide.”

Now open for business are the Marilyn Monroe™ Spa at the Hyatt Regency Monterey Hotel and Spa in Monterey, California, the Marilyn Monroe™ Nail Boutique in Miami, Florida, and the Marilyn Monroe™ Nail Boutique in Orlando, Florida. Over the next few months Marilyn Monroe™ Spas Nail Boutiques, Glamour Rooms or Spas will be opening in New York City, St. Petersburg, Maui, Atlanta, Phoenix, and San Diego, with other cities to be added later in 2014 and beyond. The company will open locations all over the United States in the coming years, and also expand into major international cities. All Marilyn Monroe™ Spas locations today are company operated.

About Marilyn Monroe Spas

Marilyn Monroe™ Spas is working to transform resort and day spas and revolutionize nail boutiques worldwide under the iconic Marilyn Monroe brand by providing an experience superior to current standards of service, products, customer environment and value. Marilyn Monroe Spas consistently fulfills its clients’ desire to “be wonderful” in a fun, social and glamorous environment through its Marilyn Monroe™ Spas, Marilyn Monroe™ Glamour Rooms, Marilyn Monroe™ Nail Boutiques, and Marilyn Monroe™ Spas’ exclusive line of beauty products. For more information about Marilyn Monroe Spas, to book an appointment at one of our locations or to purchase Marilyn Monroe™ Spas beauty products, please visit

About Authentic Brands Group, LLC

Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build longterm value in prominent consumer brands. Headquartered in New York City, ABG's mission is to further enhance brand equity through partnering with best-in-class licensees and retailers. ABG brands include Marilyn Monroe®, Muhammad Ali®, Elvis Presley®, Juicy Couture®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Bobby Jones®, Spyder®, Prince®, Ektelon®, Viking®, TapouT® and Sportcraft®.

Bill Fallon
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