SAN FRANCISCO, CA--(Marketwired - Jul 14, 2014) - Marin Software (
"Support of Google Shopping Campaigns combined with our cross-channel targeting capabilities allows retailers to take their product-based advertising to new heights," said Matt Ackley, chief marketing officer at Marin Software. "Through our platform, retailers can use their Google Shopping Campaigns data to build out audience segments and retarget consumers across the web, including Facebook. During the holiday season, such precision targeting should prove particularly rewarding for retailers."
With millions of products available for sale and constantly-changing inventory and promotions, retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices, promotions and messaging. Marin offers retailers a suite of services and tools designed to help digital marketers take full advantage of Google Shopping Campaigns. Available immediately, Marin's support for Google Shopping Campaigns features will allow retailers to:
- Automatically create and optimize shopping campaigns on the fly using Marin's dynamic campaigns tool
- Format product feeds and apply custom labels to work with Google's Merchant Center, saving retailers time and eliminating complexities from managing multiple product feeds
- Create and target audiences with social and display ads using product purchase intent data gathered through Google Shopping Campaigns
- Integrate data from virtually any source to accurately measure revenue from Shopping Campaigns
- Automate bid strategies based on product-specific revenue targets, optimizing bids in real-time based on product lines, SKUs, promotions, seasonality, availability, and customer lifetime value.
Marin customers achieved significant success with Google PLAs, the predecessor to Shopping Campaigns. According to a January 2014 Marin report based on data from use of its platform, advertisers increased spend on PLAs nearly 300% in 2013 and one-out-of-five paid shopping clicks last year was on a PLA. Marin found that Click-through rates for PLAs are often 50% higher than traditional text-only ads, signifying an undeniable shift toward image-based search advertising. To that end, Marin estimates retailers will allocate one-third of their entire paid search budgets to Google shopping ads by the end of 2014.
Marin allows retailers to recapture a shopper's interest of consumers who clicked on Shopping Campaign ads but did not complete the purchase. Through Marin, retailers can retarget audiences on Facebook based on consumers' engagement with Shopping Ads.
This press release contains forward-looking statements including statements relating to the impact of Marin's support of PLAs and the efficacy and prevalence of Google shopping ad formats such as PLAs and Google Shopping Compaigns. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with our support of Google Shopping Campaigns or technical issues with Google Shopping Campaigns themselves; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising, particularly online video; and unforeseen developments in the digital advertising industry generally, technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.
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