Marissa Mayer Makes Good; Yahoo! Launches New iOS App

TheStreet.com

NEW YORK (TheStreet) -- Yahoo! announced a new app for iPhone and iPod Touch, which integrates Summly, CEO Marissa Mayer's latest acquisition.

The app utilizes Summly's technology, which turns longer-form news stories into quick summaries for readers. "We acquired Summly less than a month ago, and we're thrilled to introduce this game-changing technology in our first mobile application," Mayer wrote on Yahoo!'s blog. "And, with the immersive imagery of our virtually endless newsfeed, the new Yahoo! app has both great technology and beautiful design front and center."


We saw a little bit of the power of Summly last week, when Yahoo! reported first-quarter earnings. Mayer fed her 2,000-word script into Summly, and it condensed it into 140 words, highlighting the major points and getting the tone pretty accurate.

Perhaps this launch, coupled with last week's announcement of a new weather app, is what Mayer meant by Yahoo! coming to market with updated products. "So I really think what you're going to see is that Yahoo!'s products will be releasing with small changes much more frequently and there'll even be what I would call version updates, much more frequently, particularly on mobile and on the website," Mayer said, when asked about getting new products to market.


The new Yahoo! app not only includes Summly and a redesign, it also includes better video and image search as part of the experience. The new app is available in the U.S.

Shares of Yahoo! were higher in early Monday trading, up 0.47% to $23.58.

--Written by Chris Ciaccia in New York

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