Market Leader Launches Comprehensive Best Practices and Education Program to Help Real Estate Customers Accelerate Their Success

New PEAK Program Represents Industry's First Comprehensive Integration of Marketing, Tools and World-Class Education; Available Free to Current Customers


KIRKLAND, WA--(Marketwire -05/03/12)- Market Leader (LEDR - News) (, a leader in online marketing and technology solutions for real estate professionals, today launched the Market Leader PEAK Program, a brand-new approach to boosting the success of real estate professionals across North America.

PEAK (which stands for Performance, Excellence, Accountability & Knowledge) is a powerful combination of education, webinars, videos, best practice sharing and more that will enable real estate professionals to surpass their strategic and revenue goals over the life of their business.

While comparable programs cost thousands of dollars elsewhere, PEAK is integrated for Market Leader customers at no extra charge, giving them a complete package of marketing, technology and training to reach their full potential.

"Market Leader is making a substantial investment in PEAK because we believe, together with our software platform and services, it can drive an agent or a broker's business to new heights," said Sarah Daniels, chief marketing officer for Market Leader. "This goes well beyond tools and marketing. PEAK is about the goal-setting, accountability and focus that successful real estate professionals need. PEAK is a commitment -- by Market Leader and our customers together -- to transform our customers' businesses."

PEAK was launched earlier this year to Market Leader's broker customers with consistently positive feedback and results, and today was expanded to the company's agent customers.

"This is an amazing set of best practices and proven marketing strategies that work well on their own, but drive even more value when combined with Market Leader's tools and marketing platform," said Andy Cleaves, Broker/Owner at California Premier Properties in CITY, Calif. "We've been using PEAK and working with our Market Leader coach for several weeks now, and have seen measurable improvement in our results and revenue."

Built for brokers, team leaders and agents, PEAK is designed to walk real estate professionals through a series of steps that allow them to create, meet and exceed their goals. The program components include:

For Brokers:

  • Teams - roles, responsibilities, and commitments
  • Goal setting - organizational and agent goals
  • Measuring - accountability, regular check-ins, performance tracking
  • Motivation - expectation setting, recognition, rewards
  • Leading - team meetings, training, skills development
  • Recruitment - identifying the best candidates

For Agents:

  • Goal setting - leads, transactions, Gross Commission Income (GCI)
  • Tools - key real estate systems and education
  • Leads - all possible lead sources
  • Processes - best practices, action plans, lead follow-up systems
  • Resources - templates, scripts and forms

PEAK also includes live and archived webinars providing best practices, workshops, and opportunities to showcase how colleagues and real estate experts have achieved accelerated success in their real estate businesses.

For more information, go to

About Market Leader

Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 100,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites, including, give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.

For more information on Market Leader visit

Matt Heinz
Heinz Marketing for Market Leader Inc.
Mark Lamb
Director of Investor Relations
Market Leader, Inc.

View Comments (0)