Market Leader Launches Comprehensive Mobile Tools for Busy, On-the-Go Real Estate Professionals

Market Leader Mobile Enables Customers to Take Their Office Anywhere -- Instantly Respond to Leads, Add Contacts to Marketing Campaigns and More, Directly From Their Smartphones and Other Mobile Devices

Marketwired

KIRKLAND, WA--(Marketwired - May 21, 2013) - Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals, today announced a comprehensive set of mobile marketing tools designed to help its real estate professional customers stay productive and connected wherever they are.

Market Leader Mobile extends the power of Market Leader Professional and Business Suite to smartphones, tablets and other mobile devices at no additional cost for customers. Market Leader Mobile provides lightning-fast access to follow up with leads, add contacts to marketing campaigns, and stay in touch with an entire database of contacts.

"It is absolutely critical that busy, successful agents have instant access to their business throughout the day, and Market Leader Mobile makes that easier than ever," said Ian Morris, chief executive officer for Market Leader. "Market Leader Mobile sets a new standard for real estate CRM and lead management by taking the power of our industry-leading Market Leader software onto any device, anywhere."

According to research by Leads360, following up with new leads within three minutes can double conversion to paid customers, and even following up under an hour can increase conversion by 36 percent. Statistics from the National Association of REALTORS indicates that more than 55 percent of buyers & sellers work with the first agent who contacts them.

Market Leader Mobile enables real estate brokers & agents to:

  • Get new leads instantly, anywhere, on any device
  • See what prospects are searching for from any mobile device
  • Call, email or text the lead
  • Add comments and set reminders
  • Put contacts on "set it and forget it" marketing campaigns
  • Search for existing contacts and add new ones
  • Much more

"Speed is the name of the game," said Karen Roszyk, Realtor with PalmerHouse Properties & Associates in Alpharetta, GA. "With Market Leader's mobile access, I have instant access to all of my contacts and email, which is extremely important to provide quick service and differentiate me from other agents."

For more information about Market Leader Mobile, please visit http://www.marketleader.com/mobile or call 1-800-963-3213.

About Market Leader
Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 135,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader customers earn more than twice the median income of the typical NAR member. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.

ActiveRain is the real estate market's largest social media network, with more than 330,000 professional members, and is owned by Market Leader.

For more information on Market Leader visit www.MarketLeader.com.

Contact:
Press
Matt Heinz
Heinz Marketing for Market Leader Inc.
877-291-0006
matt@heinzmarketing.com

Investor
Mark Lamb
Director of Investor Relations
Market Leader, Inc.
425-952-5801
markl@marketleader.com
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