DETROIT, Nov 11 (Reuters) - Chrysler Group LLC executiveSaad Chehab has been named chief marketing officer of the sportsluxury automaker Maserati brand worldwide, the two companiesannounced on Monday.
Both Chrysler and Maserati are units of Fiat SpA.
Chehab had been president and chief executive of theChrysler brand and prior to that was advertising director forthe Chrysler Group.
Chehab, 46, will be asked to help Maserati meet itsambitious goal of attaining global sales go of 50,000 vehiclesby 2015. In 2012, Maserati sold about 6,000 vehicles globallyincluding about 2,700 in the U.S. market. He will report toMaserati Chief Executive Officer Harald Wester.
Chehab was head of Chrysler brand marketing in 2011 whenChrysler aired a Super Bowl ad featuring rapper Eminem and theslogan, "Made in Detroit."
Replacing Chehab as head of the Chrysler brand is AlGardner, 49. He has been the head of the Chrysler Group'sSoutheast Business Center, which is focused on sales, inOrlando.
Peter Grady, 53, has been named president and chiefexecutive officer for the Maserati brand in North America, wherethe luxury automaker has 71 U.S. and five Canadian dealerships.
Grady will retain his position as head of the Chryslerdealer network.
Grady replaces Robert Graczyk as brand chief for Maserati inNorth America. Graczyk, 50, is now head of sales for all Fiatand Chrysler brands in Australia.
Tim Kuniskis, 46, will take on the position as head of fleetoperations and will retain his post as head of the Dodge brand.
Steve Beahm, 50, was named vice president of supply chainmanagement for the Chrysler Group. He previously was vicepresident of U.S. sales operations for the Chrysler Group.
"All of these appointments represent important recognitionof the positive contribution that each individual has brought tothe organization," said Sergio Marchionne, chief executive ofboth Fiat and Chrysler Group. "We continue to value the talentwithin our walls, as we grow strong leaders and provideopportunities for top performers."
- Board & Management Changes
- Chrysler Group LLC