Mattel taps Disney veteran to head licensing

Mattel hires Disney veteran Jessica Dunne to lead licensing efforts for old and new brands

Associated Press

EL SEGUNDO, Calif. (AP) -- Mattel Inc. said Tuesday it hired a Disney executive to join the toy company's top executive team.

The company has hired Jessica Dunne, the former executive vice president of licensing for Disney classic characters and Disney baby. Mattel cited her experience with infant and pre-school brands in announcing the appointment.

She will serve as general manager and senior vice president of consumer products for Mattel, where she is responsible for overseeing licensing for Mattel's powerhouse brands, including Barbie, Hot Wheels, Fisher-Price and American Girl.

Dunne said in a statement that she will also aim to cultivate and develop Mattel's newer properties.

Prior to Disney, Dunne worked in marketing and branding for the Cartoon Network and at consumer products companies.

Shares of the El Segundo, Calif., company slipped14 cents to $35.64 in afternoon trading as the broader markets declined. The stock has changed hands between $24.66 and $36.25 in the past 52 weeks.

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