RE/MAX Portugal Partners with to Target Chinese Buyers

Business Wire


RE/MAX Portugal, part of the world’s biggest-selling real estate agency group, has named as its exclusive Chinese marketing partner, the No. 1 Chinese international real estate website.

This announcement comes in the wake of partnerships with RE/MAX Australia and New Zealand.

Chinese investor interest in Portugal in Jan and Feb 2014 was 928% higher than in the same period in 2013, according to data. The 2012 introduction of a program giving residency visas in exchange for €500,000 investments in Portuguese property has contributed.

RE/MAX is Portugal’s market leader, with more than 180 offices and 3,300 agents. Internationally, RE/MAX employs 90,000 agents in 90 countries. is the No. 1 website for Chinese buying property outside of China. It markets 2.4 million listings in 53 countries to 1.5 million monthly users.

Under the new agreement, will market in Chinese every RE/MAX Portugal listings.

RE/MAX Portugal agents will also be able to upgrade their listings and office and agent branding on Available upgrades include luxury branding, additional agent profiles, additional translation services and Chinese-language property brochures.

Manuel Alvarez, President of RE/MAX Portugal said:

“There are 643,000 millionaires in China. They are growing by 14% per year and have a true appetite for Portuguese real estate.

“This agreement with the number one Chinese website will help our agents win more listings and sell more property.

“This is an investment in the success of our offices and agents.” Co-CEO Simon Henry said:

“RE/MAX Portugal is doing more than any other agent network in Portugal to market in China. This will mean more enquiries, faster sales times and higher prices for RE/MAX clients.

“Sellers will seek out RE/MAX agents, to ensure access to the Chinese market, which will give RE/MAX an advantage over other brands.”

About RE/MAX Portugal

RE/MAX is the only major real estate network still owned and directed by its original founders. Today, RE/MAX outperforms every other real estate agency business in the world based on volume of sales and many other criteria.

About is the top-ranked international property portal catering to the needs of the world’s Chinese-language population. The company is headquartered in Shanghai, with additional offices in Hong Kong. For info or to advertise:

Dave Platter, +61-432-814-888
Global PR & Communications Director, Sydney, Australia


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