SANTA MONICA, CA--(Marketwired - April 10, 2014) - Max Sound Corporation (MAXD) -- the innovators of MAX-D, the disruptive HD Audio Technology, has entered into an eight year business development partnership with Big Fish Music Brands. Big Fish is a premier brand and channel management specialist that specializes in markets related to products for musicians, commercial audio, broadcast and recording. Together the two companies plan to create broad adoption of the MAX-D Technology across six music-oriented vertical markets.
MAX-D is quickly flexing its muscle in the consumer electronics and smart design space, and this new partnership will pioneer new applications specifically for music professionals. These specific "markets" include: Musical Instruments, Pro Audio/ Video, DJ/ EDM, Contract Audio, Broadcast and Recording. Combined, these "markets" generate nearly $20 billion in annual sales and MAX-D can have a positive impact on the majority of the industry's products.
Big Fish anticipates beginning its sales and marketing initiative in May, with a goal of having MAX-D fitted products to market by November 2014. Followed by a major launch at the NAMM 2015 Trade Show in January 2015.
"The HD Audio delivered by MAX-D will have a profound impact on amplified musical instruments like guitars, drums, keyboards and stringed instruments. We are excited to help musicians gain access to the benefits of MAX-D," explains Big Fish President, Tracy Hoeft. "MAX-D delivers vital improvements to speech/vocal intelligibility, which will have a big impact on commercial audio, public address and broadcast applications," adds Big Fish co-founder and CCO Doug Webber. Big Fish will help companies making guitars, amps, performance headsets, keyboards, effects, pro audio systems, microphones and much more in understanding the how MAX-D will improve their product(s). Big Fish will also directly address the growing DJ/ EDM market, which stands to benefit tremendously from the MAX-D technology.
For Max Sound, this aligns with their continuous goal in achieving widespread adoption of the MAX-D technology. Max Sound Chairman Greg Halpern explains, "This partnership fits perfectly with our desire to both expand the potential market for our HD Audio and move quickly towards getting our technology into new applications."
There's a powerful marketing element to this partnership for MAX-D. The adoption by musical instrument manufacturers and top recording artists will further solidify the universal benefit of the MAX-D HD Audio Technology. For the first time, music professionals will have the ability to use MAX-D to perfect their musical performances while consumers use MAX-D to better their listening experiences.
About Big Fish Music Brands: Big Fish is a brand and technology development company specializing in the music industry. Currently developing brands related to guitars, drums, commercial audio and EDM, Big Fish executes a holistic brand development strategy leveraging domain vertical market knowledge and established partnerships. Big Fish's brand incubation model includes channel management, business development, marketing, brand building and sales support elements all aggregated to make their partners the big fish! Some key current partners include: Sabian Cymbals, B.C. Rich Guitars, Michael Kelly Guitars and Traben Basses. To learn more please visit www.BigFishMB.com.
About Max Sound Corporation: MAX-D is to audio what HD (high definition) is to video. The MAX-D Audio Process makes everything sound better and can convert any audio file to high-definition quality without increasing its file size. Max Sound®, MAXD® and MAX-D Audio Perfected® are registered trademarks and the technology of more than 70 patents filed and pending with all rights wholly owned by Max Sound Corporation. All other trademarks are the property of their respective owners. To learn more about the MAX-D Technology, please visit www.maxsound.com.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Statements in this press release which are not purely historical, including statements regarding Max Sound's intentions, beliefs, expectations, representations, projections, plans or strategies regarding the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks associated with the effect of changing economic conditions, trends in the products markets, variations in the company's cash flow or adequacy of capital resources, market acceptance risks, technical development risks, and other risk factors. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Max Sound disclaims any obligation and does not undertake to update or revise any forward-looking statements in this press release. Expanded and historical information is made available to the public by Max Sound Corporation and its Affiliates on its website www.maxsound.com or at www.sec.gov.