MAXIM Magazine’s “Big Game Weekend” Brings the Heat to Pro Football’s Biggest Weekend

MAXIM’s “Big Game Weekend” Presented by Talent Resources Sports to feature Grammy Nominated Artist Kendrick Lamar

Business Wire


Once again, MAXIM Magazine is set to host the hottest VIP experience during the biggest weekend in football. An annual tradition and the most sought after party ticket in town, Maxim joins forces this year with Talent Resources Sports to deliver the most exclusive and best weekend of parties yet! This one of a kind nightlife experience will offer premiere DJ performances, specialty cocktails, celebrity guests and of course – the MAXIM “hotties.”

The party kicks off Friday, January 31st at 10pm, when guests will be treated to a premiere DJ and dance the night away until 4am. The party continues from 10pm to 4am on Saturday, February 1st, with host Kendrick Lamar. Both events will take place at Espace, a 10,000 square foot venue, which is located in the epicenter of the action at 635 West 42nd Street in New York City.

“Talent Resources Sports has been creating and producing sporting events for the past 5 years and is excited to partner with Maxim Magazine for ‘Maxim’s Big Game Weekend’ during the Super Bowl 2014 weekend in New York City. This year we have limited both Friday and Saturday night to 1000 attendees, creating the hottest and most intimate Super Bowl event ever. Expect to see top-industry talent like 7-time Grammy nominated artist Kendrick Lamar, a surprise EDM DJ and more,” says David Spencer, Partner at Talent Resources Sports.

For all sponsorship opportunities, please contact Jeremy Lieberman at 212.725.1005. For media inquiries or more information, please contact Jose Martinez at Brandlink Communications, 212.338.0070 for MAXIM or Jennifer Betts at Pivotal PR for Talent Resources Sports, 323.933.4646.


Talent Resources Sports facilitates a wide variety of athlete engagements including product placement, personal appearances, and long-term brand endorsements. Talent Resources maintains close relationships with athletes, managers, owners, and sponsors across a wide range of sports. We work with corporate clients to integrate athlete-driven campaigns into an overall marketing strategy. We also offer brand management services to athletes looking to crossover and build their brands in other mainstream markets. For clients looking to expand their reach into the world of sports entertainment, we’re able to conceptualize, broker and implement campaigns that will create long-lasting impressions in the media and on the public.


Maxim magazine is the largest young men’s lifestyle magazine in America reaching nearly 9 million readers each month. Maxim Digital encompasses and has an online portfolio that reaches 2.4 million unique visitors each month. Maxim magazine is published in 17 countries and distributed in 70 territories worldwide. More information is available at

Pivotal Public Relations
Jennifer Betts
(323) 933-4646
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