Mazda cuts 2013 China sales target due to tough competition


SHANGHAI, Nov 20 (Reuters) - Japan's Mazda Motor Corp has cut its 2013 China sales target by 7.5 percent to185,000 vehicles due to tough competition from its rivals, thecompany's China chief executive said.

The Hiroshima-based firm, which has been struggling the mostamong the major Japanese automakers in the world's biggest automarket this year, now aims to sell about the same number ofvehicles as last year, said Nobuhiko Watabe.

"Competition is fierce and it's not just from the otherJapanese carmakers," Watabe told Reuters and other reporters inShanghai last week, adding pressure was also coming from otherforeign models such as Ford Motor Co.'s Focus.

"It's been a tough fight."

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