McCann Worldgroup – a subsidiary of Interpublic Group (IPG) – recently announced that its operating unit, McCann Health, has partnered with the Nigerian State and The Coca-Cola Company (KO) to advance the United Nations’ (UN) global health targets. The tie-up was declared at the Clinton Global Initiative as well as during the noteworthy meetings at the United Nations General Assembly sessions in New York City.
The second alliance formed by McCann Health is a clean-water multinational partnership with Coca-Cola. As per the agreement, McCann Health will increase awareness of health-related issues that will consequently lead to greater demand for public health products and services.
Moreover, through the tie-up, McCann Health will bolster the UN's Millennium Development Goals (:MDG). It will aid the international organization’s health initiative programs such as reducing maternal and child deaths around the world by leveraging its resources and expertise. In addition to instilling education and awareness, McCann Health will aim to overcome the personal, cultural and societal barriers for creating complete trust in these healthcare products and services.
Last week, McCann Health joined as the Communications partner in Coca-Cola's launch of its EKOCENTER, which is a clean-water initiative formed by seven corporate companies including International Business Machines Corporation (IBM), QUALCOMM Incorporated (QCOM) and United Parcel Service, Inc. (UPS).
Additionally, McCann Health has formed a public-private partnership with Kwara State Government in Nigeria and The Wellbeing Foundation Africa to support the UN's Every Woman, Every Child program.
The various alliances by McCann Health highlight the fact that marketing communications is playing an increasingly important role in the publicity of a product or service and boosting its demand in the market.
McCann Health’s parent company, Interpublic, offers a wide variety of advertising and marketing communication services. Moreover, it provides public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity as well as strategic marketing consulting services to customers in more than 100 countries.
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