McDonald’s (MCD) is bringing back one of its seafood specials.
The fast food giant is serving Lobster Rolls at some New England locations. This comes more than two decades after the fast food giant first introduced a Lobster Roll, which it stopped offering in 2005 due to disappointing sales.
Yahoo Finance Senior Columnist Michael Santoli thinks that Mickey D’s is trying to tap into the regional summer crowd with this new menu item.
“I think if you go to New England, the lobster shack street food kind of status of lobster rolls is what you come away with. It's kind of an interesting regional offering. I do think versus the first time they offered this, the lobster roll has actually come into its own as a more pervasive food,” he points out. There are restaurants dedicated only to it, and you see food trucks dedicated to it. So once again, another one of these new product, new menu items around the edges, that's not going to really change the whole McDonald's story. Just mixing it up a little bit it might make some sense.”
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The McLobster will cost you $7.99, but it's only 290 calories.
“The return of the Lobster Roll is exciting because we have requests for it every summer. It's a delicious sandwich and we are thrilled to offer this regional favorite at a great value," according to Nicole Garvey, McDonald's Boston Region spokesperson. "Our Lobster Roll is made with 100% real lobster."
The Lobster Roll just became avaialble in participating McDonald’s restaurants in Maine, New Hampshire, Massachusetts, Rhode Island and Connecticut (excluding Fairfield County) and will be offered through mid-August.
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