McDonald's Australia Lets Customers Find Out Exactly Where Their Burgers Came From

Business Insider

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Customers of McDonald's Australia can now find out where exactly their fast food came from —  for a limited time, at least.

Anyone with an Apple iPhone or iPad can download "Track My Maccas," a free iOS app that enables McDonald's patrons in Australia to track where menu items were sourced.

"Maccas" is a common nickname for the fast-food chain in Australia. 

The McChicken burger, Big Mac, Filet-O-Fish, and three, six or 10 packs of Chicken McNuggets became traceable in January. Since March, McDonald's has added  large and medium French Fries to the list. 

Customers can locate the origin of their takeout meals using the GPS locator on their phones and an image scanner on product packaging. 

The reason only a limited number of menu items were chosen was because the application could only support five different scannable images, according to McDonald's Australia.   

McDonald's said it would  shut down the app June 30.



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