McDonald's, Kraft Foods to test grocery coffee sales in 2014

theflyonthewall.com

Kraft (KRFT) has entered into a comprehensive coffee collaboration in the U.S. with McDonald's (MCD) to to test sales of McCafe-branded packaged coffees at grocery stores and other retail locations. An upcoming test will deliver McCafé in new formats, including roast-and-ground bagged coffee and single-cup offerings, in the coffee aisle of retail stores.

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