NEW YORK, NY--(Marketwired - Apr 5, 2013) - Media Innovation Group, the digital strategy and marketing division of 24/7 Media, announced today that Mariellen Heffernan has joined the company as Vice President, Client Services and Operations.
Heffernan has responsibility for driving innovative client services strategies and overseeing operations for Media Innovation Group in North America. Her extensive experience in digital media includes senior positions in client services and account management and planning at Evidon, Contextweb and Jingle Networks.
"Mariellen's skill and experience are an excellent fit for the team and I am confident that our clients will benefit from all that she brings to this role," said Michael Mamarella, Media Innovation Group's SVP and GM. "This is an exciting time to join the Media Innovation Group, as we continue to innovate and generate excellent results for our growing roster of clients."
About Media Innovation Group
The Media Innovation Group (MIG) provides world-class data-management technology and strategy allowing marketers to centralize their digital marketing including media buying, planning and optimization. By utilizing the 24/7 Media Data Management Platform (DMP), advertisers can leverage and transform Big Data into Easy Data, generating a better return on their advertising dollars.
A division of WPP Digital's 24/7 Media, the MIG is powered by a market leading technology platform that gives advertisers and their agencies one dashboard to visualize and understand digital audiences in all markets, across all digital media channels. Reaching four corners of the globe, the MIG is a strategic digital marketing agency that delivers outstanding results for its clients. For more information, visit www.themig.com