NEW HOPE, Pa.--(BUSINESS WIRE)--
MeetMe, Inc. (NYSE MKT: MEET), the public market leader for social discovery, today announced significant upgrades to its core MeetMe mobile application on Android. Mirroring the successful improvements implemented last month to the app on iOS, the newly redesigned menu and upgrade to the Chat feature are now optimized for use on Android devices.
MeetMe’s most popular feature, Chat, has been upgraded to an SMS “chat bubble” style, which includes real-time messaging for users who enable push notifications, allowing for conversational messaging. The upgrade also integrates new cross-promotional space into a modernized application menu. Promotions for the company’s standalone applications, including Charm and Choosy, are now presented to users when they log in.
“In the three weeks following the launch of the Chat upgrades on iOS, we saw a 14 percent increase in daily views of the message conversation screen and an eight percent increase in screen views per session compared to averages of the month prior to launch,” said Geoff Cook, CEO of MeetMe. “We believe bringing these upgrades to the Android version of the MeetMe app will yield similar increases in user traffic and conversations between users. We look forward to an even more transformative upgrade to our Chat system in the coming months.”
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 70 percent of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in multiple languages including English, Spanish, Portuguese, French, Italian, German, Chinese (Traditional and Simplified), Russian, Japanese, Dutch, Turkish and Korean.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding whether our upgraded features are and will be successful and better than previous versions, whether the menu and upgrade to Chat are optimized for use on Android devices, whether and to what extent our upgrades to the Android version of the MeetMe app will yield increases in user traffic and conversations between users, and whether can effect a more transformative upgrade to our Chat system in the coming months. All statements other than statements of historical facts contained herein are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “project,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the risk that we will not be able to launch updates as anticipated, the risk that our applications will not function easily or otherwise as anticipated, the risk that unanticipated events affect the functionality of our applications with popular mobile operating systems, any changes in such operating systems that degrade our mobile applications’ functionality and other unexpected issues which could adversely affect usage on mobile devices. Further information on our risk factors is contained in our filings with the Securities and Exchange Commission (“SEC”), including the Form 10-K for the year ended December 31, 2012 and the Current Reports on Form 8-K filed with the SEC on May 1, 2013, October 1, 2013 and November 6, 2013. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
- Technology & Electronics