SAN FRANCISCO, CA--(Marketwired - Apr 3, 2013) - THE MELT, a fast-casual eatery specializing in Grilled Cheese Happiness™, is celebrating National Grilled Cheese Day by giving away 10,000 free melts. Additionally, THE MELT is debuting an updated menu featuring customers' all-time favorite Special Combos, "Middles" to customize melts with premium ingredients, new all-day breakfast melts, as well as artisanal soft serve ice cream and hand-made milkshakes.
In celebration of National Grilled Cheese Day, the first 10,000 people who sign up at eatcheese.com by Friday, April 12, will receive a QR code for a free melt (up to $6.75) that can be redeemed at any of fifteen THE MELT store or bus locations.
"We couldn't think of a better way to celebrate National Grilled Cheese Day than to invite customers to try our new menu and give away 10,000 free melts," said Jonathan Kaplan, Founder and Chief Executive Officer of THE MELT. "This is Grilled Cheese Happiness™."
New daily combos include:
melt - Pepper Jack, Braised Short Rib on San Francisco Sourdough
soup - Spicy Black Bean
The Mac Daddy:
melt - Cheddar, Elbow Macaroni on San Francisco Sourdough
soup - Sausage & Pepper
melt - Swiss, Portobello Mushroom, Grilled Onion on San Francisco Sourdough
soup - Two Tomato Basil
melt - Cheddar, Carved Turkey, Cranberry and Stuffing on Sourdough
soup - Sweet Corn Tortilla
The updated menu gives consumers new ways to customize with "Middles." These optional add-ons are premium ingredients that allow customers to personalize their favorite melts.
Braised Short Rib
Freshly Sliced Tomatoes
Breakfast melts are now available all day and include two new offerings that expand on the success of THE MELT's signature Egg-In-A-Hole. Each breakfast melt is made-to-order with a freshly cracked farm egg and locally sourced bread from an artisan baker.
All-day breakfast melts include:
Freshly Cracked Farm Egg, Aged Cheddar on San Francisco Sourdough
The White Hot:
Egg-White-In-A- Hole, Pepper Jack with Jalapeño on San Francisco Sourdough
Freshly Cracked Farm Egg, Aged Cheddar and Maple Butter on Waffle
To complement the new menu and drive snack and late day traffic, artisanal ice cream is now available. Madagascar vanilla bean soft serve, with the option of a hand-dipped chocolate shell, and hand-made Madagascar vanilla bean or double chocolate milk shakes, with the option to add malt.
For more information and full terms and conditions of the free melt offer, visit eatcheese.com
About THE MELT
Headquartered in San Francisco, California, THE MELT is simply "Grilled Cheese Happiness™." Currently operating 15 locations throughout California, this fast casual eatery combines chef-inspired, all-natural, wholesome food with innovative online ordering technology in an eco-friendly environment. The growth of THE MELT is fueled by a solid management team led by Flip Video founder Jonathan Kaplan and a top-tier board of directors including Ron Johnson, former head of retail operations at Apple; Mike Moritz and Bruce Dunlevie, two prominent silicon valley venture capitalists; and Michael Mina, a James Beard award winning chef and restaurateur. Visit melt.com for more information.