meQuilibrium, the New Digital Coaching System for Stress, Challenges America to Stress Less and Enjoy More This Holiday Season

Launches Holiday Pledge and Offers All Participants Free Introductory Training; Find Out How to Avoid "The 5 Worst Things You're Doing to Yourself This Holiday Season"


NEWTON, MA--(Marketwire - December 11, 2012) -   meQuilibrium, the first proven subscriber-based stress management system, is inviting people to take the pledge ( to stress less this season and is offering a six-week introductory training program to support all participants.

meQuilibrium helps people dial down the negative effects of stress by coaching them to take control of their thoughts, emotions and lifestyle habits to live happier, healthier and more productive lives. Its system is based upon clinically proven behavior change techniques.

The special six week, full access introduction to meQuilibrium includes the Stress Less boot camp and access to instructive content such as "The 5 Worst Things You're Doing to Yourself This Holiday Season" at Hint: Don't treat the holidays as a marathon and do soak up the fun stuff.

meQuilibrium CEO Jan Bruce said, "Putting the hype aside, holiday stress is a serious matter. Stress is the new fat. According to the American Psychological Association, nearly half of all US women experience heightened stress during the holidays and often manage it in unhealthy ways." 

Bruce, who blogs about work/life balance, productivity and well-being on, said, "Stress is even trickier than obesity because it operates more like a 'silent killer,' creeping up on people and overtaking them until it is too late to dial back."

Dr. Andrew Shatte, the company's Chief Science Officer, said, "While stress never goes away, you can change your response to it and become more resilient in the face of it. meQuilibrium is proving that we can help people retrain their thinking styles to dial down their stress response. Our users report better control over their problems and feeling less emotional in just 30 days."

Bruce launched the company in 2010 with co-founders Dr. Shatte, a Brookings Institute Fellow, and Chief Medical Officer Dr. Adam Perlman, Executive Director of Integrative Medicine and Wellness at Duke University. This is the Company's first Holiday season and promotion.

"We've had a strong start and a good year, so we felt it was time to give back," Bruce said.

About MeQuilibrium

meQuilibrium provides people with measurable methods to improve their lifestyles and optimize their potential -- to live dramatically healthier, more productive and satisfying lives. The company's product is an online, interactive program that offers personalized support and guidance for people wanting to take charge of their stress. The system offers a next generation blend of web, video and mobile technologies to deliver highly personalized, measurable 360° lifestyle programs that promote wellness in mind, body, surroundings and community connection. Using stress as an entry point, meQuilibrium focuses on the wellness/productivity/personal-growth marketplace. meQuilibrium is sold as a modular, self-paced subscription service.

Available to individuals and as a corporate SaaS solution, meQuilibrium's digital program is based on the clinically validated research of Chief Science Officer and Brookings Institution Fellow Dr. Andrew Shatte and Chief Medical Officer Dr. Adam Perlman, Executive Director of Integrative Medicine and Wellness at Duke University. Headquartered in Newton, Mass., meQuilibrium is led by CEO Jan Bruce, a successful serial entrepreneur in consumer health and wellness. The company is backed by Chrysalis Ventures and notable investors in healthcare and technology.

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