SEATTLE, WA--(Marketwired - Sep 23, 2013) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has signed a strategic partnership with eBay Enterprise.
eBay Enterprise enables omnichannel commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. Under the terms of the partnership, eBay Enterprise will use Mercent's award-winning Mercent Retail™ SAAS platform to market and sell its clients' full product portfolios across leading comparison shopping engines and popular product listing ad programs.
"Mercent's technology leadership in large scale commerce merchandising and marketing directly aligns with eBay Enterprise's strategic focus -- to deliver commerce solutions that drive sales for our valued retail clients," stated Steve Denton, VP of Marketing Solutions, eBay Enterprise. "With Mercent, we look forward to delivering on this promise for our growing portfolio of global sales-driven marketers."
Mercent's Chairman and CEO Eric Best added, "eBay Enterprise is a leading global e-commerce platform serving a world-class portfolio of retailers. Mercent is recognized as the industry leader of online retail marketing solutions and we absolutely welcome the opportunity to drive profitable results for eBay Enterprise clients."
Mercent optimizes retail product and offer visibility across a comprehensive set of digital channels that include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Product Ads; social shopping outlets; other online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter). The company's Mercent Retail™ platform creates value for Tier 1 brand name retailers across a full spectrum of e-commerce transactions and complements product ad placement with deep retail analytics; business intelligence tools which highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools allow retail marketers to take action on these insights.
To learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3900 or firstname.lastname@example.org. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com
About eBay Enterprise
eBay Enterprise provides commerce technologies, omnichannel operations and marketing solutions for the world's premier retailers and brands. eBay Enterprise's commerce services, which include technology, order management, payment processing, warehouse and store fulfillment and customer care, are available on a modular basis or as part of an integrated solution. eBay Enterprise's marketing solutions include a suite of performance marketing channels, customer relationship management, marketing analytics and attribution, media mix optimization as well as global digital agency services that provide strategic and creative direction. eBay Enterprise is headquartered in King of Prussia, Pa. and has major service offices in New York, Los Angeles, Barcelona, Spain, and London. More information can be found at ebayenterprise.com. eBay Enterprise is an eBay Inc. (
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com. The company operates in the retail ecommerce market sector alongside companies like Google and Channel Advisor.