WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--
Data-driven marketing has been a huge trend to hit the scene in recent years. But with all the talk about “Big Data” these days, it seems very few businesses in the payment industry know how to actually use Big Data to see real benefits.
Tranzlogic is changing that. The company has developed a proprietary process that transforms merchant’s credit card transaction data into actionable customer intelligence that revolutionizes the way they market to clients.
The system works by tracking transaction data at the merchant location. The technology identifies key attributes of the merchant’s best customers, including demographic, geographic, psychographic and economic details. Merchants access the data through a secure online portal, where they can monitor and analyze the information in a variety of ways. The benefits of this information are enormous.
Merchants can work with Tranzlogic to put this customer insight into action by using data to develop and implement targeted marketing campaigns that will find and keep more of their best customers. Tranzlogic also helps merchants analyze results of their marketing campaigns so they can track the success of their efforts. By tapping into this data that otherwise would go unused, Tranzlogic empowers merchants to rethink every aspect of their customer relationships.
Tranzlogic causes merchants to rethink their relationships with payment service providers, too. Currently, Tranzlogic offers its services through Independent Service Organizations (ISOs), who can change the very nature of their conversation with merchants just by partnering with Tranzlogic. In recent years, ISOs have faced increasingly tough competition and even tighter profit margins. But with Tranzlogic, ISOs offer real value to their merchants. By bringing merchants the Tranzlogic technology that will help them grow their businesses, ISOs are able to differentiate themselves in a crowded market, improve merchant loyalty, and grow their own revenue, as well.
This shift represents the future of the card processing industry, says Tranzlogic Co-Founder Charles Hogan. “Merchants are letting the payment industry know that they are looking for more than just service providers. Agents, meanwhile, want to become valued strategic partners. We’ve found a way to do both, by developing technology that uses the merchant’s existing data to create revenue growth opportunities for everyone involved – the merchants and the agents. And anytime you’re creating revenue, you’re creating value.”
To learn more about Tranzlogic, visit www.tranzlogic.com.
- Technology & Electronics
Bonnie Moss, 818-995-8127