Meredith Xcelerated Marketing Wins Six Pearl Awards From Custom Content Council

Top Honors for the Agency's Work With Time Warner Cable, Volkswagen and Publix Highlights Excellence in Content-Powered Customer Engagement


NEW YORK, NY--(Marketwired - Nov 14, 2013) - Meredith Xcelerated Marketing ( (MXM), the leading content-powered, customer engagement agency, announced today that it had won six Pearl Awards for excellence in custom content creation and publishing, including two gold awards in the Best Video and Best Column categories. The awards, presented by the Custom Content Council, recognize MXM's work on behalf of clients including Time Warner Cable, Volkswagen and Publix. 

"One of the core values here at MXM is 'when your client wins, we all win,'" said David Brown, Executive Vice President and General Manger, MXM. "These awards are a testament to that agency philosophy -- exemplifying our team's dedication to making their client's work a success -- and we are thrilled to be recognized by the Custom Content Council once again."

The Custom Content Council launched the awards in 2004, and has been celebrating excellence in custom content, across print, digital and multi-media platforms annually since then. This year's winners were selected from nearly 600 entries from 13 countries. Winners in 40 major subcategories with executives from 48 companies were honored at a ceremony in New York City on November 12.

MXM won a total of six awards at the November 12th ceremony, including two gold awards, one silver, and three bronze. Among them:


  • Time Warner Cable "Master Cut Gems"

CATEGORY: Most Improved Publication B2C [SILVER]

  • Publix Family Style, Fall 2012

CATEGORY: Best Overall Design, More than 250,000 [BRONZE]

  • Volkswagen Das Auto Magazine, Spring/Summer 2013

CATEGORY: Best Use of Illustration, More than 250,000 [BRONZE]

  • Publix Grape, Summer 2013

CATEGORY: Best Web Feature of Article [BRONZE]

  • Volkswagen Das Auto e-News "The VW Lifestyle"

A full list of this year's Pearl Award winners can be found here

MXM, a division of the Meredith Corporation (NYSE: MDP) is a leading content-powered, customer engagement agency that provides fully integrated marketing for some of the world's top brands, including Kraft, Lowe's, Chrysler, NBC Universal, and Victoria's Secret among others. Through its rich 40-year history, MXM has established itself as the dominant force in custom content and customer relationship marketing platforms. Strategic acquisitions in mobile, digital, social media, database analytics and healthcare have significantly broadened the agency's capabilities, and in October 2011, MXM expanded globally through a strategic investment in London-based Iris Worldwide. As a result of its rapid growth, MXM has recently been cited by Forrester as one of the pre-eminent customer engagement agencies and by Gartner as a top digital agency. 

Patrick Taylor
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