Merriman Capital Upgrades Blue Calypso to Buy


Merriman Capital Upgrades Blue Calypso to Buy

SAN FRANCISCO - October 24, 2013 - Merriman Capital, Inc., a wholly-owned subsidiary of Merriman Holdings, Inc. (MERR), upgraded Blue Calypso, Inc. (BCYP) from a Speculative Buy to a Buy rating.

Blue Calypso, Inc. develops and monetizes technology and intellectual property (IP) focused on digital word-of-mouth marketing and advertising. Its IP portfolio consists of five patents and four pending patent applications that cover methods and systems for communicating advertisements and electronic offers between communication devices, including mobile and desktop devices. The company`s IP enables businesses to employ digital advertising to share and socialize brand content, as well as track performance, monitor engagements, and gather robust analytics. Blue Calypso licenses its patented IP and is aggressively pursuing patent infringers. In addition, it offers digital innovation services through Blue Calypso Labs, which help its clients develop unique software solutions that solve strategic business problems that leverage its portfolio of patented mobile social sharing technologies. Blue Calypso serves companies in automotive, retail, travel, and consumer goods industries with the following digital innovation solutions:

  • DashTAGG(TM),  a unique game of social, mobile tag requiring physical and online play, is geared to increase in-store foot traffic and grow visitor-to-buyer conversion rates
  • SOCIALECHO(TM),  a patented social marketing technology that helps companies leverage their existing advocates, such as customers, social media fans, and email subscribers as brand ambassadors
  • EMGAGE(TM), a patented technology that helps companies leverage the power of their employees to communicate company messages across social media communities
  • POPSHARE(TM), an applet that resides on client Websites and offers consumers the ability to personalize then share brand content across their social media channels


About Merriman Capital, Inc.
Merriman Capital, Inc. is a corporate advisory-focused registered investment bank that provides equity and options execution services, market making, and differentiated research for high growth companies. The firm also provides capital formation, advisory, and M&A services. Merriman Capital, Inc. is a wholly owned subsidiary of Merriman Holdings, Inc. (MERR) and is the leading investment banking firm for unique high-growth companies. For more information, please go to

Merriman Capital, Inc. is a registered broker-dealer and member of The Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC)

Note to Investors
This press release contains certain forward-looking statements based on our current expectations, forecasts and assumptions that involve risks and uncertainties. This release does not constitute an offer to sell or a solicitation of offers to buy any securities of any entity. Forward-looking statements in this release are based on information available to us as of the date hereof. Our actual results may differ materially from those stated or implied in such forward-looking statements, due to risks and uncertainties associated with our business, which include the risk factors disclosed in our Form 10-K-A filed on April 30, 2013 and the Form 10-Q filed on August 14, 2013. Forward-looking statements include statements regarding our expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," and "would" or similar words. We assume no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise. The Form 10-K-A filed on April 30, 2013 and the Form 10-Q filed on August 14, 2013, together with this press release and the financial information contained herein, are available on our website, Please click on "Investor Relations."



At the Company:

Andrew D`Silva
Equity Research
(415) 568-3927

Adriana Piltz
Director of Research
Merriman Capital, Inc.
(646) 292-1424
For Disclosures please see full report in the link above.




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Source: Merriman Holdings Inc. via Thomson Reuters ONE

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