NEW YORK--(BUSINESS WIRE)--
On Valentine’s Day, Metro will kick off a two-week photo contest to meet Justin Bieber, including concert tickets and backstage passes.
Metro, the world’s largest newspaper, celebrates Valentine’s Day with The Love Issue. International superstar Justin Bieber will collaborate with Metro to show the love to one lucky fan, with a once-in-a-lifetime VIP experience during Bieber’s “Believe” tour IN EUROPE!
The Love Issue features an exclusive Q&A with Bieber, a playlist of his favorite love songs, the art of the love letter; a romance guide, and more. The content will appear in all 23 Metro countries.
The Love Issue will kick off the contest, with the winner announced on March 4. Here’s how readers will enter:
1. Readers photograph themselves with the Metro Love Issue in a place they’d take Bieber on a date.
2. They upload the photo to Metro’s Facebook “I BELIEBE IN LOVE” app. Entrants choose the Metro Facebook page of the city closest to them (“Metro Boston,” “Metro New York” or “Metro Philly”). The app will be a featured tab on each city’s page.
3. Entrants solicit votes for their photo by generating “likes.” The more “likes” a photo gets, the better their chances of being selected to win! Entrants can gather more votes via Twitter using the hashtag #IbelibeinLove and the handles of each Metro US city (@metronewyork, @MetroBOS and @MetroPhilly).
4. The winner’s experience will be covered globally in Metro.
Publisher and CEO Yggers Mortensen states, “the Metro Love Issue will be the hottest newspaper in the world! The Metro team is beyond excited – for our readers, editors, distributors and our advertisers.”
For further information, please visit www.metro.us.
Metro is a free daily newspaper published in over 100 cities worldwide. Metro has global reach with local flavor — attracting a young, active, audience of over 20 million daily. Designed for a 20-minute read, Metro delivers news and entertainment to commuters Monday through Friday. News and colorful features are presented without bias, showcasing a proud metropolitan attitude and style.
Wilf Maunoir, 212-457-7843