SALT LAKE CITY, UT--(Marketwire -02/14/12)- The MGIS Companies, Inc. (MGIS), the nation's leading provider of insurance products and services specifically for physicians, today announced the appointment of Mark L. Dayton as vice president of marketing. Dayton heads up an expanded strategic marketing and communications function for MGIS and its subsidiary companies.
"Our company's growth path required a significant expansion of the role and level of sophistication of our marketing strategy and execution," said Jeff Brunken, president of The MGIS Companies. "Mark's years of success in medical and technology marketing both on the client and agency sides will be a great asset in communicating the unique value MGIS provides to physicians and physician groups."
Dayton was a founder and CEO of Best Practices Inc., an early pioneer in the development of ambulatory EHR software for use on mobile handheld devices. He served as assistant executive director for The Forum on Personalized Healthcare, a consortium of leaders in the DNA-based healthcare diagnostic and treatment industry, and spent a number of years as a partner and consultant in healthcare and technology marketing and consulting agencies. His technology experience includes executive marketing positions with 3Com, Novell and Key Labs. In addition, he served as vice president for Coltrin & Associates, a New York City-based strategic PR and marketing agency.
In his expanded role, Dayton will oversee all strategic marketing and communications activities for The MGIS Companies and its subsidiary companies.
"These are challenging times for the general economy, but more particularly for healthcare providers," Brunken said. "Mark's depth of executive experience with a variety of companies over a span of years will play an important role in our continued success in providing physician groups with peace of mind regarding key risks they face during increasingly uncertain times."
More information about MGIS can be found at www.mgis.com.
About MGIS
The MGIS Companies, Inc. is the nation's leading provider of insurance products and services specifically for physicians. For more than 43 years the company has provided specialized group disability insurance, medical-professional liability insurance, and practice improvement ancillary products and services to more than 8,000 physician groups, 800,000 group members, and 135,000 physicians nationwide. The MGIS group disability policies are backed by Sun Life Financial, one of the largest and highest-rated insurance companies in North America. The MGIS medical-professional liability insurance policies are backed by Freedom Specialty Insurance Company, a Nationwide® Company, rated A+ (Superior) by A.M. Best. With a rich tradition of service excellence, MGIS works exclusively through local brokers and benefit advisors to provide the ultimate in personalized, physician-focused insurance services.
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