Mon, May 28, 2012, 2:38 PM EDT - U.S. Markets closed for Memorial Day

MGM Resorts, Ameristar Casinos create strategic marketing relationship

RELATED QUOTES

SymbolPriceChange
MGM10.80-0.04
ASCA18.420.13

MGM Resorts International (MGM) and Ameristar Casinos (ASCA) announced a strategic marketing relationship for the companies' rewards programs – MGM Resorts' M life and Ameristar's Star Awards/Plateau Players Club. Beginning in mid-March, the strategic agreement allows targeted MGM Resorts' M life members to receive offers and benefits at Ameristar casinos and Ameristar's Star Awards/Plateau Players Club members to receive offers and benefits at MGM Resorts' properties in Las Vegas. The relationship capitalizes on MGM Resorts' world-renowned destinations in Las Vegas and Ameristar's premier casino-hotels in regional markets in Colorado, Indiana, Iowa, Mississippi, Missouri and Northern Nevada. This creates opportunities for M life and Star Awards/Plateau Players Club members, allowing both companies to strengthen customer loyalty by providing more access and rewards.

 

There are no comments yet

 
Recent Quotes
Symbol Price Change % Chg 
Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
You need to enable your browser cookies to view your most recent quotes.
 
Sign-in to view quotes in your portfolios.

Trading Center

Yahoo! Finance on Facebook

  YAHOO! FINANCE ON TWITTER