BOULDER, CO--(Marketwired - Apr 4, 2013) - Clip Interactive ("Clip") has onboarded Michael Fischer to the executive team as VP of Affiliate & User Acquisition. Mr. Fischer, a media veteran with more than 20 years of experience, comes to Clip after spending nearly four years at Triton Digital. At Triton Fischer was responsible for the North American loyalty program, which served over 800 clients. Fischer will use his vast experience to acquire new partners as well as develop programs which focus on driving user acquisition and creating more value for advertisers.
Clip's technology creates a new revenue model for radio with unprecedented opportunities. By recognizing either the station's broadcast or Internet streaming audio, Clip allows listeners to interact with and act upon the content that matters to them the most. Captured user behavior is then sent to Clip's in-house data warehouse for analysis where it's leveraged by advertisers and music labels to better understand listening audiences. Fischer will play a key role in helping stations integrate this breakthrough technology into their daily programming.
Clip Interactive CEO Michael Lawless commented:
"We're thrilled to have Michael at Clip. We're positioned to immediately benefit from his expertise and deep digital media knowledge. Clip has big plans for 2013 and beyond and Michael is expected to play a key role in developing and executing those plans."
About Clip Interactive
Clip Interactive LLC (www.clipinteractive.com), founded in January of 2012, is a software development company that has developed a mobile app called Clip Radio, which revolutionizes radio as a marketing medium. The Clip Radio app recognizes the station being listened to and allows listeners to capture related digital content and save it to their smartphone. The digital content includes all programming and advertising, such as artist and song information, features, promotions ad, local deals, etc.