Micrel Signs Phoenics Electronics as Distributor

Marketwired

SAN JOSE, CA--(Marketwired - Apr 29, 2013) - Micrel, Inc. (NASDAQ: MCRL), an industry leader in high-performance linear and power solutions, LAN and timing and communications solutions, today announced that they have signed Phoenics Electronics, a fully franchised, technically supportive, stocking distributor of semiconductor and board level solutions. The distributor will offer Micrel's broad range of high-performance semiconductors and solutions in support of the Company's sales strategy, which is fully dedicated to supporting customers with a worldwide network of distributors and reps who offer highly targeted technical support and specific expertise in growing markets. 

"Phoenics Electronics supports Micrel's sales strategy of dedicated customer service, strong technical support and finely targeted market expertise," noted David Schwartz vice president of Micrel's worldwide sales worldwide sales. "Phoenics is notably an application engineering focused distributor dedicated to giving customers the attention and focus they need. In addition, Phoenics Electronics has specific technical expertise in growing markets that Micrel is focused on, including networking, industrial, automotive and the digital home."

"We are pleased to be working with Micrel," noted Peter Rooks, president of Phoenics Electronics. "Micrel's leading edge technology is a perfect fit for Phoenics where we focus on application engineering solutions and provide the customer with extremely technical, market savvy support. In addition, Micrel's targeted market segments align perfectly with our core expertise, enabling us to exceed customer expectations with solutions that enable faster time to market." 

About Micrel, Inc.
Micrel, Inc. is a leading global manufacturer of IC solutions for the worldwide high-performance linear and power, LAN and timing and communications markets. The Company's products include advanced mixed-signal, analog and power semiconductors, as well as high-performance communication, clock management, Ethernet switch and physical layer transceiver ICs. Company customers include leading manufacturers of enterprise, consumer, industrial, mobile, telecommunications, automotive, and computer products. Corporation headquarters and state-of-the-art wafer fabrication facilities are located in San Jose, CA, with regional sales and support offices and advanced technology design centers situated throughout the Americas, Europe and Asia. In addition, the Company maintains an extensive network of distributors and reps worldwide. Web: www.micrel.com.

About Phoenics
Phoenics Electronics, based in Acton, MA, has technical sales offices around the country and inventoried warehouses around the globe. A fully franchised distributor of semiconductor and board level solutions, Phoenics provides engineering design support, holds significant amounts of inventoried product and supports customers with a responsive, friendly and experienced inside sales team. With ten years of consistent and pronounced financial and operational growth, Phoenics' goal is to be the logistical and design-support centerpiece for both Customers and Suppliers.

Contact:

Julieanne DiBene
Marketing Communications
1-408-474-1276
Email Contact

Lois Yeadon
Phoenics Product Micrel
Marketing & Sales for Micrel
1-978-856-0111
Email Contact

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