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Micron Launched New Consumer Flash Storage Device in June

Micron's New Products Target 3D NAND Space in 2H15 and Beyond

(Continued from Prior Part)

Micron launched 16-nm TLC in fiscal 3Q15

Micron (MU) announced the launch of 16-nm TLC-enabled SSD, a new consumer flash storage device in its recent fiscal 3Q15 earnings presentation. On June 3, Micron finally launched the product, which is based on it 16-nanometer (nm) process and triple level cell (or TLC) NAND technology, which is why it is called “16-nm TLC NAND.”

Its client SSD M550 series released in 2014 helped Micron to extend its market share. The arrival of Micron’s 16-nm TLC NAND is expected to further enhance its presence in the market. Intel (INTC), Micron Technologies, Western Digital (WDC), and Samsung (SSNLF) are some of the leading client and enterprise SSD manufacturers.

According to Chris Chen, director of product management for Transcend Information, “Our consumers depend on high-density storage at an affordable price point. Micron’s 16nm TLC will be an excellent choice for consumer media cards and storage.”

Micron’s TLC-enabled SSD requires 28% less die area as compared to its peers

Micron claims that as this device requires 28% less die area as compared to other multiple level cell NAND storage devices, it offers an efficient solution for consumer solid state drives (or SSDs) and USB drives.

End markets used to differ for DRAM and NAND products, as NAND flash was used in consumer products while DRAM was used in the computing space. However, the lines have blurred with the emergence of SSDs (solid state drives) and USBs that have fueled the demand for both NAND and DRAM products from computing OEMs (original equipment manufacturers), which benefits memory vendors such as Micron.

NAND devices enable swift data synchronization on the cloud, faster application load, and streaming capabilities for an improved user experience.

If you are bullish about Micron Technology, you can invest in the QQQ PowerShares ETF (QQQ). QQQ invests about 0.59% in Micron.

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