Recently announced, MICROS Systems, Inc. (MCRS) earned a contract to install its Table Management System (TMS) at around 750 locations of Ruby Tuesday, Inc. This venture would help Ruby Tuesday to solicitously monitor its guests’ dining services.
With the implementation of this advanced TMS, Ruby Tuesday shall avail technological advancement in aspects such as reservation management, seating arrangements, managing waiting lists, emergency alert notifications etc. The primary intent of the installation of this system is to bolster customer satisfaction by catering to their needs in an exceptionally personalized manner.
The MICROS TMS is exhaustively integrated with the MICROS point-of-sale (:POS) which is an important characteristic pertaining to the product. This allows the system to be more user-friendly, easy to install and suitable for personalization and upgradation.
The company announced its decision to conflate with Pinkberry on March 19, 2012, to add Google Wallet to their existing offerings at the U.S. locations. We perceive a continual trend of technological innovations made by MICROS which adequately depicts its policy of providing optimum customer satisfaction which is approbatory to say the least; besides, it enhances the company’s goodwill incipiently in the global economy.
Global economy, at present, seems quite clouded with the fiscal depression pervading almost every industry. Whilst such precarious conditions prevail, MICROS seems upbeat in making advancements and adhering to meeting its goals with time. Such determination and zeal to perform better on the part of MICROS continues to kindle its investors’ hopes as it traverses through its third fiscal quarter of 2012.
NCR Corporation (NCR) declared a reseller agreement for its APLTRA cash connect software with Glory, Ltd. Hence, competitors remain proactive with regard to making advances in the industry, posing a serious threat to MICROS. Other formidable competitors for the company include Mentor Graphics Corp. (MENT) and Diebold Inc. (DBD).
We continue to maintain a Neutral recommendation on MICROS. In the short run, we have a Zacks #4 Rank on the stock which translates into a short-term rating of Sell.
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