Deal Gives Adaptive Media Additional Content Monetization Opportunities for its Expanding Network of Supply-Side Partners
IRVINE, CA (ACCESSWIRE) 8/15/2013 - Multi-channel audience and content monetization company Adaptive Media, a subsidiary of Mimvi, Inc. (MIMV), today announced a partnership with Los Angeles-based OakReach, Inc. Adaptive Media will leverage OakReach's platform to provide native ad solutions and content monetization opportunities to its expanding network of publishers.
Native advertising is a form of paid digital media where the ad experience follows the natural form and function of the user experience in which it is placed. Ads are delivered "in-stream," as a form of content aiming to enhance the user's experience. OakReach enables publishers to create and manage native ad placements and monetize their editorial content. The platform allows for publishers to create new revenue streams, more effectively monetize their mobile traffic, and activate future created content for branded sponsorships.
According to market research firm eMarketer, the native advertising market will exceed $2.3 billion in 2013, and is expected to double by 2017.
"Native advertising is an ideal way to drive revenues across our high-quality, premium content publishers," said Adaptive Media Founder and Mimvi CEO Qayed Shareef. "As our network of supply partners grows, we're onboarding hundreds of millions of impressions available to be monetized. There is a lot of enthusiasm around the effectiveness of native advertising, so we see a healthy revenue opportunity with this new partnership."
"Adaptive Media is a perfect partner for us because of their multi-channel approach and the portfolio of premium content sites they represent," said Nick Lynch, co-founder of OakReach. "Offering native advertising enables Adaptive's publishers to take full advantage of their content and create new ways to monetize their sites. Native ads typically outperform traditional display advertising, so publishers and brands are both happy."
"Our business development team is firing on all cylinders," Shareef concluded. "The pipeline of partnerships and supply-side relationships is growing every week."
ABOUT ADAPTIVE MEDIA
Based in Irvine, California, Adaptive Media is a multi-channel audience and content monetization company working with website owners, app developers and video content publishers to better optimize the serving of content and ads together. The company serves as the foundation for content developers looking to engage brand advertisers through integrated, engaging and impactful ads across its content on multiple devices. Adaptive Media's multi-channel ad delivery and content platform delivers relevant and timely-placed advertising that meets the needs of its publishers' audiences without interrupting their users' experiences. For more information, please visit: http://www.adaptivem.com/.
Based in Los Angeles, California, OakReach is a content marketing and native ad platform that provides tools and services for content creators, publishers, and advertisers to create, scale and manage native advertising. OakReach's proprietary platform influences how brands reach and communicate with their audience across multiple devices, allowing them to place content in front of engaged audiences utilizing native ad distribution. For more information, please visit:http://www.oakreach.com/.
Mimvi, Inc. (MIMV) is a leading mobile search and discovery technology provider. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and web applications. For more information, please visit: http://www.mimvi.com/.
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