UNCASVILLE, Conn.--(BUSINESS WIRE)--
Under the management of the Mohegan Gaming Advisors, the cross-marketing opportunities continue to grow as Mohegan Sun brings its extremely popular Reality Check events to Resorts Casino Hotel in Atlantic City.
Reality Check is a free, exciting and interactive event that provides fans with the ultimate exposure to their favorite stars from the reality TV world with engaging, live exhibitions followed by intimate signing events. Mohegan Sun’s Reality Check Presented by Resorts Casino Hotel will debut on February 22nd with Kyle Richards of The Real Housewives of Beverly Hills.
“We are proud of the success the Reality Check series has had at our properties in Connecticut and Pennsylvania,” said George Galinsky, Vice President of Marketing Communications for Mohegan Sun. “We anticipate a similar response in Atlantic City to this unique programming, which offers customers a one-of-a-kind experience.”
Reality Check is part of Mohegan Sun’s Signature Events Series and first launched in Connecticut in January 2010. Since the launch, Mohegan Sun in Connecticut has hosted over 25 Reality Check events including stars like Melissa Gorga of The Real Housewives of New Jersey, Buddy Valastro of TLC’s Cake Boss and most recently Lacey Schwimmer and Kyle Massey of Dancing with the Stars, among many others including reality stars from American Idol, Swamp People, Pawn Stars, So You Think You Can Dance and more. Based on its popularity, the series was soon launched at the flagship’s sister property – Mohegan Sun at Pocono Downs in Pennsylvania – in December 2010.
In addition to her appearance at Resorts Casino Hotel in Atlantic City, Kyle Richards will also be hosting Reality Checks at Mohegan Sun at Pocono Downs on February 23rd and at Mohegan Sun in Connecticut on February 24th.
This comes after the Mohegan Gaming Advisors – a subsidiary of the Mohegan Tribal Gaming Authority (MTGA) assumed management of Resorts Casino Hotel on October 1, 2012. That same month, MTGA launched a cross-marketing promotion allowing guests of Mohegan Sun, Mohegan Sun at Pocono Downs and Resorts Casino Hotel to use their rewards points at any of the three properties.
About Mohegan Gaming Advisors
Mohegan Gaming Advisors was formed in 2011 to pursue management contracts and consulting agreements for casino and entertainment properties in the United States. Mohegan Gaming Advisors is staffed with an experienced team of casino executives with a proven track record of accomplishments as operators and successful marketers and has a team dedicated solely to servicing the clients of the Gaming Advisory group. For more information, visit:mohegangamingadvisors.com.
About Mohegan Sun
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most distinctive and spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter, find us on Pinterest and view us on YouTube.
About Resorts Casino Hotel
The all new Resorts Casino Hotel was named the “2011 Casino of the Year” by the Philadelphia Daily News and Philly.com for their groundbreaking and unique initiatives throughout their inaugural year. Resorts Casino Hotel is a full destination resort located on the beach and Boardwalk featuring 942 hotel rooms in two towers, seven dining options, two theaters, spa, salon, health club, pool and more than five bars and lounges. Connect with us on Facebook or follow us on Twitter.
About Mohegan Sun at Pocono Downs
Mohegan Sun at Pocono Downs, owned by the Mohegan Tribe of Indians of Connecticut, is one of the most distinctive and spectacular entertainment, gaming, shopping and dining destinations in Pennsylvania. Situated on 400 acres in Plains, Pennsylvania, Mohegan Sun at Pocono Downs is currently home to 55,000 square feet of gaming space including over 82 live table games, 2,300 slot machines and electronic table games, a variety of dining and shopping options, nightlife, entertainment and live harness racing. Mohegan Sun at Pocono Downs is within easy access of New York, Philadelphia, New Jersey and Delaware. More information is available by calling 1.888.win.inpa (1.888.946.4672) or visiting mohegansunpocono.com.
Cathy Soper, 860-862-7841