A Goldman Sachs analyst raised her rating on the brewer to 63 from 47 and raised her rating to buy from neutral as beer volumes are starting to recover in N. America as the unemployment rate falls. Goldman Sachs believes the recession has caused an 8% dip in beer consumption. Coors is expanding its product line, offering premium brands like Third Shift. The analyst believes the new products could add 4% to Coors' volume. Shares rose 6.1% to 51.90.
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