NEW YORK--(BUSINESS WIRE)--
Musen Albert, a new line of stylish handbags created by Melissa Musen Gerstein and Denise Albert, “The MOMS,” will launch on ShopHQ (www.shophq.com), formerly ShopNBC, on October 19th. The handbags made their debut at “Strut: The Fashionable Mom Show,” a fashion show presented during Mercedes-Benz Fashion Week, co-created by The MOMS.
Recognizing that moms and all women were lacking products with versatility and style, Melissa and Denise leveraged their strong networks to create a line that was affordable, transformable, and fashionable.
“I'm inspired by function and fashion. We created Musen Albert for moms and women who shared in our struggle of finding fashionable choices that could take us from the office to the playground and serve many purposes,” said Denise Albert of The MOMS. “As a lover of fashion and a woman on the go, I have always sought out that perfect blend of style and versatility. Musen Albert accomplishes everything I – and many busy women – look for in a handbag. “
Each bag is designed with a dual-purpose to offer a fashionable solution that can take women from day to night. The bags retail between $43 and $79 and can be found on ShopHQ.com/MusenAlbert.
“We’re thrilled that ShopHQ will have the exclusive worldwide launch of Musen Albert handbags,” said David Miller, Vice President of Appeal, Accessories and Footwear for ShopHQ. “The line’s versatile designs are sure to be a hit with our viewers, who appreciate stylish handbags and accessories that can easily work into their busy lifestyle.”
Musen Albert, a nod to Melissa’s maiden name and Denise’s last name, is yet another reflection of the importance of family to The MOMS. In addition to two reversible bags named Melissa and Denise, each bag in the line is named after members of their families.
“The MOMS are always looking for innovative ways to connect with women and moms everywhere,” said Melissa co-designer of Musen Albert. “This line of bags allows us to continue to engage the chic woman who doesn’t want to compromise her style for her needs.”
The MOMS add Musen Albert to an impressive portfolio of successful ventures. Denise and Melissa are hosts of Mamarazzi®, their own brand of events, hosts of “The MOMS with Denise & Melissa” on SiriusXM Stars, co-creators of Strut, The Fashionable Mom Show and contributors to a number of media outlets including The Huffington Post’s Parents vertical. For further details on Musen Albert and The MOMS, please go to themoms.com.
Musen Albert Handbags launches on ShopHQ on Saturday, October 19, 2013 at 2 a.m. and 4 p.m. Eastern time. For more information, visit ShopHQ.com/MusenAlbert, www.facebook.com/themomsnetwork and www.facebook.com/musenalbert or follow The MOMS and Musen Albert at @themoms and @musenalbert.
THE MOMS is multi-platform lifestyle brand featured on television, online, in print and in taxi cabs around the country. THE MOMS also host their brand of Mamarazzi® town hall events where they bring celebrities to a live audience and moderate a parenting conversation. THE MOMS recently launched their Sirius XM Radio Show “THE MOMS with Denise & Melissa” where they discuss various topics such as health, family life, and provide parenting tips. THE MOMS are contributors to Raising America on HLN.
ShopHQ, formerly ShopNBC, is a multichannel electronic retailer that enables customers to shop and interact via TV, phone, Internet and mobile. The network reaches over 86 million cable and satellite homes and is also available nationwide on PCs, tablets and iPhone, Android and other mobile devices via live streaming at www.shophq.com. The Company's merchandise categories include Home & Consumer Electronics, Beauty, Health & Fitness, Fashion & Accessories, and Jewelry & Watches. Please visit www.shophq.com or www.shophq.com/ir for more investor information.
- Consumer Discretionary
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