Zombie Slasher® Moscow, modeled after locations appearing in the movie World War Z, allows app users and casual gamers to continue to indulge their “zombie-mania”on their Smartphones or other smart devices.
SAN CLEMENTE – Today, Monster Arts, Inc. (formerly Monster Offers™) (MONT), announces the completion of a licensing deal for its newest mobile game, Zombie Slasher® Moscow. The transaction was inked with WOWIO, doing business as Studio W, an established global leader in digital media creation and content distribution. Industry analysts are reporting that casual gaming is expected to become an $8.64 billion industry by 2014. Studio W has agreed to license Zombie Slasher® Moscow in a move to secure its first casual gaming property, and which commences a new line of digital product offerings to their existing customers.
Zombie Slasher® Moscow is a new mobile game in which the user fights hordes of incoming zombies, set against the backdrop of the city of Moscow and recreates one of the most explosive and eye-catching scenes from the newly released summer blockbuster movie World War Z, starring Brad Pitt. In the game, players must protect innocent citizens and bystanders from hungry, brain-eating zombies that run rampant in the streets of Moscow.
Seemingly without exception, leading product offerings in the “zombie gaming” category make use of a "freemium" pricing model (see for example, Zombie Frontier, GunZombie, and SAS3) to spur player downloads and to monetize further revenue streams through in-app purchases. The most successful game play models in this category also integrate light RPG and character customization aspects, and twin-stick analogue-shooters themselves appear to reflect a growing gaming category -- holding much greater promise than games using the static shooter model. Monster Arts and Studio W have taken all of these market trends into consideration in the development and distribution of their Zombie Slasher® Moscow.
Indeed, the release of this games adds to the virtual “zombie mania” now invading our society, as already reflected by the startling array of zombie movies, television shows, books, video games and apps, live action games, and even diagnosed illnesses or conditions. These “frightening” circumstances point to continued attractive growth prospects for this video game market in both North America and abroad.
Commented Studio W CEO Brian Altounian, “There is a huge demand for zombie games right now, and our timing could not be better to piggyback off of Brad Pitt’s new movie World War Z, especially considering the huge cost -- $190 million -- to make that movie, including a huge advertising budget!” Altounian went on to observe, “Smartphone users are often looking for a quick, enjoyable distraction, and shooting games like this lend themselves really well to being a fast, easy and satisfying entertainment avenue for these consumers. Here at Studio W, we are poised to become increasingly involved within the casual gaming space.”
Zombie Slasher® Moscow, available for free for the next 30 days, can be downloaded on Google Play and is pending market approval on iTunes, Barnes & Noble’s Online Marketplace for the Nook Color & Nook HD, and at Amazon.com’s AppStore for the Amazon Kindle. Zombie Slasher® games and products are also available from www.zombieslasher.com.
In addition, Monster Arts has been designing and developing two additional incarnations of the Zombie Slasher® brand, with the upcoming games, “Zombie Slasher® Cheerleaders,” and “Zombie Slasher® Football”, both now in their final stages of development and slated for release during this year’s “Humans vs. Zombies” week, celebrated October 21st- October 27th of this year at numerous college campuses (during the week immediately preceding the week of Halloween). For more on Humans vs. Zombies, visit www.HumansVsZombies.org.
About WOWIO, Inc
WOWIO, Inc., doing business as Studio W, is a digital entertainment company specializing in the creation and monetization of rich media content developed from books, comics and original published material. The company is widely known for owning an exclusive patent, which enables the insertion of advertisements into eBooks (patent number 7,848,951) generating online and mobile advertising revenues. Through this proprietary patent, along with the Studio W digital distribution platform, the company has been able o reach and deliver content to consumers at reduced costs. The company is headquartered in Los Angeles, California. For more information, visit the company's website at www.studiowdigital.com.
About Monster Arts
Monster Arts (formerly Monster Offers) is a public company recently created from the merger of Ad Shark, Inc., an innovative leader in mobile marketing advertising consulting, with and into Monster Offers, a leading daily deal analytics provider and aggregator. Through its Monster Offers GPS-driven deal aggregator app, the company collects and publishes daily deals from multiple sites in numerous local communities across the U.S. and Canada. By focusing on providing innovation and utility for daily deal consumers and providers, the company's listings allow consumers to more easily and efficiently organize and sift through the extensive volume of deal flow or offerings by geography or product categories, or to personalize and customize their search results using keywords. More information about the company's Monster Offers division can be found by visiting the company’s website located at www.monsterarts.net, or at www.monsterdailydeals.com.
Through its Ad Shark division, the company develops and implements mobile advertising sales efforts by constructing a robust media and advertising delivery system. This innovative approach to integrating traditional internet advertising with optimized media and ad delivery methods (all tailored specifically for the applicable smart device, OS or screen resolution platform) makes the company “a player to be reckoned with” in the very competitive pool for mobile marketing services and products. For more on the company's Ad Shark division, go to the company website located at adshark.mobi.
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Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Arts (MONT), with the U. S. Securities and Exchange Commission. Further information on risks faced by MONT are detailed in the Form 10-K for the year ended December 31, 2011, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the U. S. Securities and Exchange Commission at http://www.sec.gov. The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Arts does not undertake any obligation to publicly release the any revision to these forward-looking statements that may be made to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.
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