LOS ANGELES--(BUSINESS WIRE)--
Moose Toys™, the Australian toy company known for The Trash Pack™, the disgustingly fun and popular line of garbage-inspired collectibles, announced today the launch of The Ugglys™, a new line of farting, burping and trouble-making electronic pets that will be available exclusively at Toys“R”Us® stores nationwide and online at Toysrus.com starting this month.
Poised to be a hit with young kids this holiday season, The Ugglys were recently named to the Toys“R”Us “Fabulous 15” list, a part of the retailer’s annual Holiday Hot Toy List, which gauges which toys will be among the top-selling holiday toys during the fourth quarter.
“To be named to the Toys“R”Us hot toy list is quite an honor,” said Paul Solomon, co-CEO, Moose Toys. “This, coupled with the initial pre-sale reads, is an early indicator that The Ugglys will be one of the hottest sellers this holiday season.”
Each interactive, electronic Ugglys pet makes over 30 rude and hilarious sounds, including farting and burping noises, which kids can warp using the tuning feature on The Ugglys’ collar. Available this month in three Pug styles, The Ugglys retail for $29.99 (MSRP) and are suitable for kids ages five and up.
“This year, we named The Ugglys to our ‘Fabulous 15’ list because we expect that these funny and foul pups will be topping kids’ wish lists,” said Melody Young, vice president, general merchandising manager, Toys“R”Us, U.S. “The Ugglys are a perfect example of the kind of hilariously repulsive toys that ignite kids’ imaginations, and we are pleased to be the only retailer in the U.S. to offer this one-of-a-kind toy to consumers this holiday season.”
“Moose has a track record for successfully bringing the gross factor to the playroom, and The Ugglys are no exception,” said toy expert Elizabeth Werner. “I could not stop laughing when I was first introduced to The Ugglys. They are hilarious, light-hearted toys with an element of surprise that encourages kids to have fun, whether they’re playing pranks on their friends or surprising their sisters. I have to admit that my kids and I have pranked each other a few times with The Ugglys.”
In addition to launching The Ugglys this fall, Moose is expanding its award-winning Trash Pack, Micro Chargers™ and Blingles™ lines. In August, Moose also introduced two new brands – The Zelfs™, a line of quirky, collectible dolls with a focus on hair play, and Glitzi Globes™, a do-it-yourself snow globe range.
About Moose Toys
Moose Toys is a Melbourne-based, Australian company known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories, including collectibles, arts and crafts, activity toys, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and most recently, The Trash Pack™, a line of garbage-inspired collectibles. In 2013, Moose introduced several new product lines for boys and girls, including The Zelfs™ and The Ugglys™, and expanded its Trash Pack, Micro Chargers™, Blingles™ and Gelarti™ lines. Most recently, The Ugglys were named to the 2013 Toys“R”Us® “Fabulous 15” list, while the Blingles Glimmer Glam Styler was listed as a “Hot 20” toy by The Toy Insider™ for the 2013 holiday season. Visit www.moosetoys.com for more information.
- Consumer Discretionary