More marketers pay to buy space for sponsored content on websites, WSJ reports

theflyonthewall.com

Some brand marketers are trying new ways of turning their efforts into viral hits, and are starting to buy space on websites for their so-called "sponsored content"—brand ads disguised as stories and blogs—using the same kinds of automated trading platforms and other ad technology typically used for display ads, reports the Wall Street Journal. It is a more aggressive effort from past strategies of placing a story or video on sites like Facebook and hoping consumers share it with their friends.

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