Mortgage Returns’ Jim Blatt to Speak During Education Sessions at Lenders One Summer Conference

-Discusses how lenders can analyze customer data to improve retention, profitability-

Business Wire

ST. LOUIS--(BUSINESS WIRE)--

Mortgage Returns, a provider of CRM technology and automated marketing solutions for the mortgage industry, announced its CEO, Jim Blatt, will be speaking at two sessions at the Lenders One Summer Conference on Tuesday, Aug. 6. The first session at 10 a.m. includes a panel discussion on how Lenders One members are using Mortgage Returns and automated marketing to boost the impact of marketing campaigns. The session at 1 p.m. discusses how lenders can implement a TRUE CRM, a more complete customer relationship management tool, to increase revenues in a purchase market.

Blatt will also offer additional insights on the following:

  • Training lenders to use CRM and automated marketing to boost sales;
  • Measuring marketing ROI to optimize impact;
  • Using one-to-one marketing to triple customer retention rates.

“Lenders that want to grow revenues need their marketing campaigns to produce the best results possible, which entails analyzing business performance, customizing a marketing action plan and executing that plan through automation,” said Jim Blatt, CEO of Mortgage Returns. “Our TRUE CRM system enables lenders to fully automate marketing efforts, develop one-to-one marketing messages that resonate with target audiences and regularly measure and improve the ROI of marketing campaigns.”

About Mortgage Returns

St. Louis-based Mortgage Returns provides a database-driven, automated marketing solution to help mortgage originators maximize profitability from clients, prospects and referral partners. Through an award-winning database management and marketing system, Mortgage Returns provides timely and relevant marketing for more than 9,000 mortgage originators nationwide. Mortgage Returns’ customized marketing solution also increases referrals and cross sell opportunities for more than 275 financial institutions. For more information about Mortgage Returns, visit www.mortgagereturns.com.

Contact:
For Mortgage Returns
Sarah Wroble, 678-781-7236
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